# Shipping labels for Google Merchant Center and subshop tags in Rule

> Add shipping labels to your Google product feed, segment Rule subscribers by subshop, and export all subshop pages for translation.

1 min read

18 May 2026

This release brings new options for your marketing and integrations, including custom shipping labels in your Google product feed and better segmentation in Rule.

## Marketing and Feeds

You can now assign shipping labels to individual products in your Google product feed. This allows you to set up customized shipping rules directly in Google Merchant Center, such as special rates for oversized goods or free shipping thresholds.

## Integrations

When syncing contacts to Rule, newsletter subscribers are now tagged with the specific subshop where they signed up. This makes it easier to segment your audience and tailor your email campaigns across multiple stores.

## Multishop

The translation export now includes custom pages from subshops when initiated from your main shop, giving you a complete overview of all your content in one export.

## More improvements

- The theme editor includes helpful validation when entering external links in your menus.