Google Tag Manager (GTM) lets you add marketing scripts, tracking pixels, and code snippets to your website without editing your theme's code every time. Everything is managed from one dashboard instead.

All of our latest themes support Google Consent Mode, so Tag Manager automatically respects the privacy choices your visitors make about their data.

Containers

The master file you create when you first log in to Tag Manager. It holds all of your tags, triggers, and variables. Every container gets a unique Container ID, which you'll add to your store theme (steps below).

Tags

The actual snippet of code that runs on a page. For example, if you want to install a Meta (Facebook) pixel or Google Analytics, you'd add it as a tag.

Triggers

Tells Tag Manager when and where a tag should fire, for example "fire on all pages" or "only fire on the checkout page." A tag won't run without at least one trigger attached.

Variables

Optional placeholders for values that tags and triggers can reference, such as a customer's order value or a product ID during checkout.

Step 1: Log in

Go to tagmanager.google.com and log in using your Google account.

Step 2: Create an account and container

You'll first create a top-level account (usually your company name), then a container for your specific website.

1. Click Create Account.
2. Under Container setup, enter your store's domain name (e.g. yourstore.com) in the Container name field.
3. Under Target platform, select Web.
4. Click Create and accept the Terms of Service.

Step 3: Copy your Container ID

A pop-up with installation code will appear. You don't need any of the full code blocks, just the short ID that starts with GTM-, highlighted in red below.

Click OK to close the box.

Step 4: Add the GTM ID to your store theme

Log in to your store admin panel and navigate to:

Appearance → Themes → Select your theme → Edit → Extensions → Google → Google Tag Manager

Paste your GTM ID into the field, then save. Your store is now connected to Google Tag Manager.