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Our customers generate over 4 billion in annual sales

Behind every number are real businesses using Abicart to sell, grow and scale. Below, you can discover some of the customers running their e-commerce businesses with Abicart.
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Created 27 Jan 2026

Strumplandets 15-year journey with Abicart

In the fast-moving world of e-commerce, where technologies and platforms often change as quickly as seasonal trends, it is unusual for partnerships to span decades. But for Strumplandet.se, Abicart has been the fixed point for a full 15 years.Since its inception, Strumplandet has gone from being a niche challenger to becoming one of Sweden's most well-known destinations for anyone looking for quality for their feet - from colorful bamboo socks to specialized support socks. That they have chosen to run their journey on our platform for 15 years, we at Abicart are extremely proud of. A journey through the history of e-commerce When Strumplandet joined us as a customer 15 years ago, the web looked completely different. By staying and growing with us, they've shown that a solid foundation is the key to long-term success. 15 years of trust: It's proof that our platform delivers the stability needed to run a profitable business over time. Adaptability: Over these 15 years, we've navigated everything from the mobile revolution to new payment standards together. Focus on core business: By letting Abicart handle the technical operations, Strumplandet has been able to focus on building its brand and serving its customers. "Having Strumplandet as a customer for 15 years is great fun. It's proof that our focus on user-friendliness and reliability creates value that lasts year after year," says Abicart. Are you also aiming for 15 successful years? Strumplandet is a perfect example of what happens when a passionate entrepreneur meets a platform that can be trusted. We look forward to continuing to deliver the solutions that keep their customers (and their feet) happy for many years to come.

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Created 8 Dec 2025

Inwi Store: A customer case that is revolutionizing the electric vehicle trade

In today's digital landscape, e-commerce is an important part of expanding the reach of businesses and making it easier for customers to find and buy products. One company that has successfully integrated e-commerce into its operations is Inwi Store, an authorized distributor of Veleco in Sweden. With the help of Abicart, a leading e-commerce platform, Inwi Store has been able to offer its customers a smooth and secure shopping experience when it comes to buying sustainable electric vehicles. Visit inwistore.seInwi Store's vision and valuesInwi Store strives to improve society by offering innovative and sustainable electric vehicles that enhance the quality of life. By partnering with Veleco, one of Europe's leading manufacturers of electric scooters, they are able to offer vehicles that are specially adapted for European conditions. Inwi Store's dedicated team works with the conviction that a better environment and increased freedom can be achieved through electric vehicles and a joint effort.Inwi Store's product range and customer focusInwi Store offers a wide range of electric vehicles for all needs and ages. With a customer focus, their goal is to help customers find the right vehicle to enhance their quality of life. Inwi Store's electric vehicles are not only environmentally friendly, but they also offer a comfortable and convenient transportation solution to suit different needs and lifestyles.Abicart - the e-commerce solution that makes a differenceAbicart has played a crucial role in Inwi Store's success by providing an e-commerce platform that is easy to use, secure and efficient. With Abicart, Inwi Store can offer its customers a smooth shopping experience, secure payment solutions and easy access to its wide range of electric vehicles. This e-commerce solution has not only simplified the sales process for Inwi Store, but also allowed them to reach a larger customer base and expand their business.Inwi Store is a shining example of how a company can use e-commerce to reach more customers and offer a better shopping experience. By using Abicart as its e-commerce solution, Inwi Store has been able to offer its customers a smooth and secure way to find and buy sustainable electric vehicles that suit their needs and contribute to a better environment. Together with Abicart, Inwi Store continues to grow and spread its message of sustainable mobility and environmental awareness. By offering a simple and secure platform to explore and purchase electric vehicles, Inwi Store and Abicart are working side by side to enable consumers to make more environmentally friendly choices and contribute to a sustainable future. This customer case shows how collaboration between business and technology can create a meaningful impact on both customers' lives and the wellbeing of our planet. Visit inwistore.com

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Created 8 Dec 2025

Surfers.se - "We are on the water all the time, that is the basis of our business"

The story of Surfers began in 1985 when the economist and surfing enthusiast Helmer Willhar from Jönköping found an old milk shop in Varberg where he opened Surfshopen. Markus came in as a summer worker and was actually going to open his own competing business. However, he was persuaded by Helmer to become a co-owner of his Surfshop instead. And in that vein it became Surfers Paradise. In 2001, Markus met Patrik, who had previously worked with windsurfing sails. They then started importing surfboards from South Africa and still today resell to other stores via a giant warehouse. Surfer's history as an e-retailer actually also began in 1985 with their mail order catalog which continued until about 6 years ago when they completely switched to a webshop. The similarities are many, but today the flow of information is faster and the customers are more informed. They have been early with much such as e.g. Surfers TV, vlogs and they do everything themselves in-house. They write really good texts and spend a lot of time making films about their products, where they themselves talk about the properties of the product and give their own personal opinion about it. It creates confidence that they show that they use the product themselves and can do this. For the curious, I recommend following Surfers on Insta! Surfers Varberg Instagram“Our philosophy is to help customers have a really good experience”When I e-meet Patrik and Markus on a chilly November day, they have just returned from a surfing trip in Scania. There is no doubt that they are enthusiasts, and among their customers there are many who surf all year round. Not only Swedes who live or travel abroad, but also here at home in Sweden. In their well-stocked surfshop, they sell all kinds of surfboards, wetsuits, sun protection and accessories for water sports. Online sales are good this year as well, while the physical store is at full speed during the warm months. Today alone they have already sent over 40 packages. The largest sales take place on Swedish soil, but also some in the rest of the Nordic countries. The webshop is entirely in Swedish, so Swedes abroad account for the majority outside the Nordics. "We are happy with our size where we are and focus on the Swedish market" The surfboards are sent with home delivery via DHL. Although the goods are packed shock-resistant, they are quite sensitive to shipping and can be pinched in a door, run over by a truck or dropped. It is much easier to solve this within the EU. “Our main goal is to guide customers to the right product so they have real fun on the water” Many people visit the physical store in Varberg because it is unique, has a lot of products and solidly knowledgeable staff. The store has always had staff who are 100% dedicated to practicing the water sports they work with. They are saved surfers who spend their free time in the water. The store's opening hours are actually adapted to the water habits of the staff. They come into contact with many customers on the beaches, where they themselves spend their time. People come into the store to share their experiences and talk about their day on the water. So they have long been of enormous importance to their customers. Varberg used to be an obvious destination for surfers, but now it is more spread out and there are many places around the country. You follow the weather online, low pressure and wind directions. The advantage of having a webshop is that you can reach customers from far away. Often the customers who come to the store have been able to read up on it beforehand and it has been possible to provide some guidance via the website. Working hours can be adjusted so they can browse in the morning before the store opens. "We want to be able to be on the water and not just stand in a store" Having a webshop is seen as necessary today, customers expect it. Surfers have a Pro subscription to Abicart and have developed a customized solution together with our design team. When we have left the conversation, some of their interesting thought-provoking ideas linger, such as e.g. the future development of the online experience? I hope to continue the conversation with Markus and Patrik on site in their surfshop one day. Until then, I surf around their webshop and fish out awesome Christmas presents → Visit Surfers.se!

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Created 8 Dec 2025

Baristashopen - From business idea to online store in one day

Erik worked for many years building online stores for others when he worked at an IT company as a project manager and IT consultant. This sparked an interest in him to run his own webshop as a hobby project, alongside his day job. The idea was born when he was on his way home from work one day. The problem was that he didn't know what he was going to sell, but after a conversation with his friend, they decided that he should pursue his interest in coffee and the friend advised him to go and talk to the people who worked at the coffee roastery a short distance from his home. Immediately after the tip, he went there and in the 15 minutes it took to drive, Erik had come up with his business idea, which he then pitched to the CEO of the roastery. The idea was to sell date-marked and freshly roasted coffee beans online of the highest quality. It was a niche that didn't exist in the market so they thought it sounded like a really good idea and started up a partnership with Erik. He was able to sell their coffee beans in his webshop, just by coming and picking up what he needed directly from the roastery. In one day, Erik took his hobby project from business idea and products to starting up his online store baristashopen.se "I clearly remember my first customer Ulf, he bought coffee that I didn't have at home so I went and picked up his coffee beans directly from the roastery. So he got coffee that was roasted a day before he got it home. He got great fresh roasted coffee and was super happy. He wrote about how happy he was on various coffee forums and it spread online and attracted more customers." Each time Erik received more money, he expanded the range in order to have everything needed to make a really good cup of coffee at home, in the office or for cafés. It started as a hobby project with Erik's great passion where the warehouse was a 10 m2 storage room, but over the years he has developed the business and today he owns and runs it full time and has several full time employees to keep up with it. We interviewed Erik Sonesson:"The coolest thing about running your own business is working on your passion"What do you sell in your webshop?We always have the most freshly roasted coffee on the market from the best roasters in Sweden. We sell coffee, tea, and all the best around to private individuals, retailers, and corporate customers. We sell everything you need to have a really good cup of coffee.We only have high-quality products and we only work with sustainable products. We care about how the coffee beans are produced and the well-being of the farmers who work in the fields. It is important to us that the farmers are well off and that they can build and develop their business and their villages.The farmers we work with receive a premium depending on the quality of the coffee beans they deliver, so they get more money the better the quality of the coffee is. This means that they always aim to deliver the best quality coffee possible. All the coffee beans we sell are hand-picked, have a red ripe color, and are of the highest quality.Our coffee and espresso machines and grinders are of the highest quality and have been carefully tested by our test panel. We also offer a carefully tested selection of the best accessories on the market to put you in the best position to fully succeed as a barista. Why did you choose Abicart as your e-commerce platform? In 2008, when I was about to start up my webshop, I was working on a side project together with a friend. They were selling art online and they were using Abicart or Textalk as you were called then. They thought it worked well and recommended the platform to me, which made me want to try it too. I found it affordable and easy to get started with. I built my webshop in the evening and it's pretty much the design I have today. I think an online store should be easy to navigate and clear for customers and I think ours is. We stayed with Abicart because it's an affordable solution, you have good uptime and it means a lot to us that you can work in it whenever you want. I also think it feels like a very secure platform because no data has been lost in all these years that we have been a customer at Abicart. I definitely recommend Abicart, it's a great shopping solution for everyone, whether you have existing stores or you want to start up something new. It is easy to get started and it is an affordable solution, there is a lot included at a low cost. The platform works well and has done for a long time, as I said I have been with it since 2008 and it has flowed well over the years.You only sell your products on the web, have you considered setting up a physical store in addition?We have actively chosen not to set up a physical store as we are a lean organization but customers are able to come to our warehouse to pick up their orders. Our customers also have the opportunity to make an appointment with us to try out machines that we have set up in our warehouse. But the market and the organization can change so we do not exclude starting up a physical shop in the future.What is the best thing about running your own business and online store?The best and coolest thing about running your own business is that you can work with your passion. I wanted to do something that I am passionate about and that I can be proud of because then everything feels so much more meaningful and it becomes worth living for. My great interest in life is really coffee and the fact that I get the privilege to sell, talk and work with my interest every day is really wonderful. If you have an interest and you enjoy your job, I think you do a better job. Because it's more fun to spend a lot of time and put yourself into something you're passionate about. Then, of course, it's nice when, after a while, you can run your own business with staff and you can spend your time a bit more as you wish. Starting your own business is not always a bed of roses, I had a pretty tough start and it has clearly been a long journey to get to where I am today. But I wanted to go for it and now I'm glad I did despite the pretty tough years at the beginning. Today we have our own property that we own and now we have a large warehouse and several full-time employees. We have managed to do all this without having to borrow any money. I think my advantage was that I had the time, I was only working 50% and I had a big focus on making this work. Do you have any tips for others who want to start an online store? 1.If you have a smaller business or are just starting out, you usually don't have a huge warehouse, so my tip is to use dropshipping. If you want to offer products that take up a lot of space and that you do not have room for in your own warehouse, you can use someone else's warehouse. As soon as you receive an order for such a product, you send a shipping note to the other warehouse and they send the product instead. In this way you can broaden your range and still get a decent margin. I have been able to expand my stock in a cost-effective way. 2. Appreciate all your customers and make sure that customers are always satisfied. Communicate with customers at all times and be ahead of the customer when a problem arises. If we discover a problem with an order, for example, we will call the customer, acknowledge the error and then do everything we can to ensure the customer's satisfaction in the end. Just getting in touch with the customer before they have perceived it as a problem is a good start, which means that the customer hasn't had time to become dissatisfied yet, many times just communicating with the customer is enough. Always be on your toes with your customers.3. Listen to what your customers want and be prepared to change and improve your business all the time. Have a reputable rating service like Trustpilot or Lipscore and display the ratings on the site and embrace the criticism, you are no better than your worst review.4. Dare to go for it if you have an idea. Check out the market first just so you find a niche that doesn't already exist, otherwise, it will be hard to break through. Bring in things you would buy yourself and that you are passionate about and do it in your unique way. Listen to yourself and dare to run, I promise it will be a hell of a rush when things go well and you succeed. 5. Always make sure you have products that the market is demanding and don't be afraid to fail. Then it is important not to do too many things at the same time, you do not have a lot of time so make sure to dispose your time on the most important for the moment and bring in external help on the pieces you yourself do not have time for or are less good at.6. Be visible. This can be done in many different ways but either at events, fairs, and more or post interesting content on the social channels of your target audience. Another important part is to be on price hunt and pricerunner, no matter what price level you are at, it is a good way to be visible even if you are not offering the cheapest price. 7. My last tip is not to try to sell too few products, it is very difficult to survive if you have few products, if you broaden your business with many products and accessories you broaden your market enormously and it can be the difference if your business survives or not. Which of our subscriptions do you use and why?We have the Plus subscription with you and I have always had it. You offer the features we need and so far we are doing well.The factory theme I have also had from the start, it allows me to build a simple and easy-to-use online store for my customers. Visit Baristashopen!

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Created 8 Dec 2025

AB Orax - "We want to simplify for our customers"

Orax is a full-service supplier to cemetery administrations throughout Sweden. We manufacture and supply products to churches, crematoria, mortuaries, and hospitals, as well as refrigeration and freezer cells with associated equipment for handling coffins and stretchers. With our knowledge and experience, we help customers all the way from design to delivery and installation. We also offer training and service agreements to ensure the efficient use of the equipment. History of Orax It all started 80 years ago with Orvar Axelsson. He was a trained cabinetmaker and later also started manufacturing and selling bicycles in Vårgårda. He contacted a cemetery manager in Borås who asked if he, who made wheels, could also make a coffin trolley so that they didn't have to carry the coffins. And Orvar did. And the customer was satisfied. As a curious and enterprising entrepreneur, Orvar caught on to more needs in the churches. And more products were made at Orax in Vårgårda. Orvar's entrepreneurial spirit still characterizes the business in Vårgårda, where we continue to develop and manufacture the products. In an interview with Therese Vestberg, who works in marketing and sales at AB Orax, we learn more about their solid history:Therese arouses customers' interest with new products, instructions, and product knowledge.What do you sell in your shops?We have about 1,500 products in our webshop. Everything from our in-house made coffin handling trolleys for 200 000 SEK to cemetery signs for 10 SEK. We have a wide range that we offer our customers, with us, they get the whole package and a single contact where they can place orders for everything. Why did you set up an online store in addition to your physical stores?We have a combined website and webshop. We want to simplify and make it easier for our customers, with orders, information, and knowledge. Awaken customers' interest with new products, instructions, and product knowledge.Why did you choose Abicart as your e-commerce platform?I evaluated a number and the choice fell on Abicart. Abicart was also linked to Visma which is our business system. Local partner and great support.What is the best thing about running your own business and online store?We used to have a webshop but now have more customers in the new one. The positive thing is that more and more people are ordering online and sales have increased. We get positive feedback from customers about how it is set up and easy to use.Do you have any tips for others who want to start a online store?Work with good, clear images and information about the products.Which of our subscriptions do you use?PRO.Visit Orax

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Created 8 Dec 2025

Svenskt Avlopp - "E-commerce helps us to build customer understanding and trust"

Svenskt avlopp is Sweden's largest e-commerce and national supplier/installer of sewage systems for private households and commercial properties. They have over 20 years of combined experience in sewage and treatment systems in their organization and they are the price leader in the sewage industry. Friends Mikael and Johan started up Svenskt avlopp in 2017. Before starting their company, they worked as one-man installers of individual sewers. Over the years, as the internet developed, the idea grew that they too should be able to digitise parts of the service and in 2017 they took the plunge and started their own business. If you are in need of an individual sewer, it is a long and expensive process to complete. By creating a webshop, their customers can firstly get an idea and trust in them by seeing previous customer reviews, and secondly they can read up on both the products and the process itself as a whole. Svenskt Avlopp has been awarded the Recos "Recommended Company" award two years in a row thanks to their customer service, fast deliveries and sharp prices. Michael Töråsen tells us more about their business:"E-commerce helps us build understanding and trust with the customer"What do you sell in your webshop?E-commerce works mostly to support the customer in seeking information at an early stage. Here they can getinformation about the process itself and they can read about our different products. Ithelps us build understanding and trust with the customer. Replacing or acquiringan individual sewer is a rare commodity and a large investment, so it is important that the customer gainsconfidence in us. We use the online shop as a sales support but we also sell products directly fromthe site such as spare parts, septic tanks, accessories and consumables and more.It is a long process when you need a single sewer and they have to be replaced when theyare not up to scratch anymore according to the municipality. When you find yourself in this situation, we help customersby first doing a VA survey, where we tell the customer how they need to install theirsewer. Then we go to the customer's home to look at ground conditions, accessibilityetc. to determine the best solution for the customer. Then we take care of the application from the municipality so that we get the go-ahead to carry out the work. After that, we hire an excavation company to come anddig for the sewer, which we then put into operation. So we help the customer with the whole process, fromthe moment their sewer has been condemned by the municipality until it has a new individual sewerinstalled.Why did you choose Abicart as your e-commerce platform?Abicart was easy to set up with, the process was quick as it is easy to get to grips with and isuser friendly. The platform works great, it is easy to manage products and it workswell to manage many products in your online store.We recommend Abicart mainly because it is easy to get started and it is easy tostart on a smaller scale and then scale up the business. It is also very easy tomanage products in different categories in Abicart's platform.What is the best thing about running your own business and online store?The best thing is probably the freedom you get and that all your choices and actions have an effect right away. You quickly get a receipt of what you do and you see what works well and what worksless well.Do you have any tips for others who want to start an online store?My tip is that you should not rush a launch, but make sure that all products that you wantto have are included from the beginning. Write a proper description and make sure the SEO is in place withMETA text and H1s. The risk of starting on the sly with a weak website is that you may losecustomers from the start because the website doesn't appeal to them and those customers may not come backif their first impression of the website is poor. So the tip is to hurry slowly and do it right andproperly from the start.Which subscription of ours do you use and why?We have the Plus subscription with you and it suits our business well, we have what we need.We use the theme of Fabrikk. When we started up we took help from Webfolket who nowwork at Abicart with the design. They chose that theme because it fits when you have as manyproducts as we have. Since then, we've kept going with it, but we've made some changes and updated the website over the years.Visit Svenskt Avlopp online!

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Created 8 Dec 2025

SGN Sport and Team Sportia - "The online store becomes a digital shop window"

SGN Sport SGN Sport is a purchasing organization and specialists in the operation of sports and leisure stores. They offer all kinds of services that a sports store could possibly need and they work to free up valuable time for store owners and make sure they feel good. SGN Sport today has close to 250 affiliated stores around the country. One of the groups connected to SGN Sport is Team Sportia and today there are 55 stores in Sweden. Read more information about how SGN Sport works here. Team sportia Team Sportia was already created in 1989 when a large group met to merge the then Fri Team and Sportia. Then the future goal was to invest in team sports and the team. The slogan "Sports stores that raise the bar" echoed across Sports Sweden and today Team Sportia is one of Sweden's leading sports chains that focuses on outdoor training such as running, active leisure, and cycling. The chain is built on franchise stores, which means that the members have the opportunity to benefit from an already existing brand and a functioning business concept. Franchising is based on a collaboration between two independent parties where the members get access to a finished brand, marketing, central campaigns and economies of scale in purchasing. Maria Engman, Marketing Manager SGN Sport / Team Sportia, tells us more about their business:"The online store becomes a digital storefront that is open around the clock"What do you sell in your stores?Team Sportia is one of Sweden's leading sports chains that focuses on outdoor training such as cycling, running and training. We offer our customers everything they need to have an active leisure time.Why did you start a webshop in addition to your physical stores?We and the affiliated stores have continued to focus heavily on the physical store, but this does not mean that we ignore digital visibility. The online store will be a digital shop window that is open around the clock. And we know that many of us do our research online, before shopping in a physical store.SGN Sport has several central websites, one of them is teamsportia.se, which functions as a central marketplace. We drive traffic to this page, but once there, the customer chooses which local store he wants to shop from. If you click on a product on teamsportia.se, you get a list of which local stores sell the product online.Why did you choose Abicart as your e-commerce platform?We wanted a simple and user-friendly platform, with the possibility of external connections and a good, Swedish support function. The owners of the stores are often salespeople, economists, marketers, buyers and digital experts. Abicart suits most of our stores, as it is easy to manage their online stores.All stores in our group are independent, but we at SGN Sport have set up ready-made templates with layout, images and text to make it easier for the stores to get started. Together with SGN Sports and Abicart's onboarding team, it works really well, and you can be up and running in a couple of weeks.Do you have any tips for others who want to start an online store?Starting up the webshop is easy, the hard part is getting the routines right. Deliveries must not wait, customer matters must not be left lying around. It is important to ensure that the online store is filled and that the marketing is underway. I recommend finding a person in the store who can be responsible, and has the online store in focus. If the owner or store manager must also ensure this task, it is easy to lose momentum.Which subscription with us do you use and why?Now we have the Plus subscription, but when we are done with the implementation of our business system, we will switch to PRO.SGN SportTeam Sportia

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Created 8 Dec 2025

Toys Forever - "The best thing is that you can spend your time as you wish"

Toysforever is a family business run by Karolina and Jens. Karolina has extensive work experience in retail and especially e-commerce. After a few years in the industry, a dream grew to run her own online store where she wanted to sell organic and sustainable products for children. In 2017, she took the plunge and bought a small shop of 100 m2 in her hometown Kalmar, which had an associated webshop. From the start, the focus has been on developing the e-commerce, but the physical store was a bit of a bonus for her, which has proven to be a winning concept. As she developed her webshop, the shop space became too small and when the opportunity to buy the shop space across the street came up, she didn't hesitate for a second to buy it in order to get a wider range of products and more space for the e-commerce to grow. The first store focuses on organic and sustainable products for babies and the new 450m2 store is an existing chain with a wider range of products for older ages, which also includes larger products such as pools, airtracks and trampolines. For those products they have also opened up a showroom so customers can come and check them out. Over the years, Karolina and her husband Jens have developed the small shop of 100 m2 and the almost non-existent online store into a successful online store with over 12,000 items and 3 shops/showrooms totalling over 1000 m2. Read their inspiring story:Karolina realised her dream of selling organic products for childrenWhat do you sell in your shops? In our small shop Toysforever we sell carefully selected quality toys and organic products for children. You will find educational toys for children from 0 to 5 years old. Many of our products are made of wood or fabric and have bright colours and fun shapes that appeal to children. Our goal is to focus on bringing in a large organic range. In addition, we are constantly trying to find new product categories mainly for the little baby such as baby bottles and blankets. We are also working on bringing in more decorative products for the baby's room and some comfortable products for everyone. We have three children ourselves, so we care about children and work to ensure that they are surrounded by the highest quality, sustainable items and that they are non-toxic. The store also cares that the products have been produced and shipped under fair conditions. In our second store Lekextra we have a wide range of toys from well-known brands. We have a carefully selected range of safe, fun and educational toys as well as outdoor toys such as pools, trampolines and airtracks. Lekextra always chooses suppliers who stand for quality and who help to protect our environment and surroundings. It is a chain that offers its customers a carefully selected range of toys.You run one online store and two physical stores, how come you have chosen to work with both? Our focus from the start has been to develop the webshop, but when we bought the business, we got a physical store as a bonus. The size of business we run is good to have combined webshop and physical store given that we can be in the same premises. If you grow and become too big it is no longer possible, then you have to separate the business which is a more expensive cost. Although the focus has always been on our webshop first and foremost, we find it very enjoyable to sell and have customer contact in the physical store. But the main reason we have expanded the shop space is because e-commerce has grown in recent years and we needed a larger warehouse space and we wanted to develop the business with a wider range of products. Our biggest turnover is clearly from our webshop because that's where we reach the masses and it's online that most people shop today. Why did you choose Abicart as your e-commerce platform? The previous owners had Abicart and we found it to be a fully functional platform. It's easy to work with and interfaces well with other systems. There are many good integrations included and in this platform even I can feel a bit technical and add integrations. It's nice to be able to do a lot myself without having to spend a lot of time understanding how things work. Overall we are happy with Abicart and would recommend the platform to others. Mainly because it is user friendly and easy to manage and you offer customers many integration options at a good price. To broaden our market, we are also participating in some marketplaces. Through them we sell to Sweden, Denmark, Finland and soon we will also open up to Norway. What is the best thing about running your own business and online store? The best thing about running your own business is that you can spend your time as you wish. If I want to go and pick up the kids early one day, I can do it with a little planning and forethought. Then there's the fact that you get to work on what you're passionate about and bring in the products you like. We also let the children help us choose products that they think will sell well, which has proved to be a success, the things they like to play with have really sold well. Getting that professional help has been very good and fun both for us and for the children.Do you have any tips for others who want to start an online store? If you are going to start an e-commerce business, you should bear in mind that you have to invest a lot of time and money to succeed. When you have both e-commerce and a physical shop, it is cost-effective to have them in the same premises as long as you stay at a reasonable level; if you grow and become too big, it becomes difficult and then the businesses have to be separated. Then it's important to see if you benefit from expanding or if it's better to stay at the level you're at. Because if you separate the activities, you also increase the costs, you have to pay more in premises and staff costs and then the activities can become less profitable. Which of our subscriptions do you use and why?We've tried different themes over the years to try out some different designs and layouts but now we have Hajde. We think that theme looks nice, it suits our products and our customers can easily find what they are looking for given that we have many categories and divisions. We have the PRO subscription on Abicart. We acquired it quite recently to be able to use more integrations. The PRO subscription was also required for us to be able to use marketplaces. Visit adorable Toys Forever!

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Created 8 Dec 2025

Humlegårdens Ekolager (Hops farm) - "I didn't have a thought of starting the company in the first place"

Humlegårdens Ekolager was not only the first in Sweden to bring in products for breweries, they have also influenced the entire Swedish development of small-scale beer brewing. Since its inception, they have been the leader in their market in Sweden and have made an incredibly awesome journey. Below you can read Svante Ekelin's story about Humlegården's journey:From hobby business to market leader What do you sell in your shop?We sell high quality raw materials, equipment and literature for advanced home brewers and small breweries. In the beginning when we started our company, there were less than 10 breweries in Sweden and very few individuals brewing beer as a hobby. But over the last 10-12 years, a lot has happened, both brewing and homebrewing as a hobby has grown enormously and it has been very cool that we have been able to be part of that journey. Today there are around 500 breweries in Sweden and the homebrewing hobby has grown enormously in recent years.You only sell your products on the web, have you ever thought about setting up a physical store in addition?We have considered offering our customers a physical store as it can be nice but our niche and market caters to a rather small target group that is spread all over Sweden. This has led us to the conclusion that an e-commerce is a better fit for our products. However, if you live nearby, our customers have the option of coming to our customer reception and picking up their order from our warehouse. So we don't offer shelf sales but you can at least choose pick up from our warehouse as a delivery method. In the beginning we took orders via email given that the web was not that developed yet and after a few years I found a shopping cart solution that we used. But it had some shortcomings, for example it didn't keep track of the stock balance so every day we had to manually upload a new file to maintain the stock and customers could only pay by invoice and postal advance.What is the best thing about running your own business and online store?The best thing about running your own business is that you can influence your own life and you can work with your interest. In our case, we also got to influence the whole Swedish development in small-scale beer brewing and it has been a very fun and interesting experience. For me it started as a hobby, I discovered that you could get really good beer by brewing it yourself. I didn't have a thought of starting the company from the beginning but when we discovered that there was a shortage in the market, it was my wife Eva who came up with the idea that we should start a company and offer this niche to the Swedish market. We started our company back in 1992 so we were very early, this was before the web took off which meant we had to be persistent in the beginning. But the positive thing about it all was that we were the first in Sweden with this niche, which I think has contributed to us becoming as big as we have become.Why did you choose Abicart as your e-commerce platform?When we wanted to invest in a more advanced webshop solution in 2009, we did thorough research to find the platform that suited us best and we ended up using Abicart. The reason we chose you was because it is an extremely affordable platform and we had just started using Specter as our business system and Abicart offers an integration that connects Specter and Abicart. This means that everything sold on the website automatically changes in the stock balance in real time, which we appreciate very much. This connection between Abicart and Specter was an important element for us and one of the reasons why we chose Abicart as our e-commerce platform. Another integration we use is Trustpilot and that is very important to us. We are very happy with Abicart as a platform and we have had it since 2009 without wanting to change.Which of our subscriptions do you use and why?We use the Pro subscription at Abicart and we have had it since the beginning I think. We've grown big in the last few years so for us it's absolutely essential to have that subscription to drive our business forward and to be able to use the integrations that we want and we get a lot for the money. Until now we have had a common online store for the homebrewers and for the small breweries but now we are creating a multi-store system. Abicart is helping us to develop a sub-store that will be entirely focused on breweries. So in a few weeks we will be running two webshops on Abicart's e-commerce platform, one for private customers and one for businesses. It will be exciting to see how this develops going forward.Svante's best tips for others who want to start an online store:My tip is to find something you are interested in and good at. You will benefit in the long run and your work will also be more fun if you have a genuine interest in what you are selling. If you combine that with products and a niche that is not so common so there are few established companies on the market, there are very good chances of establishing a large e-commerce business. Another important thing to consider when running an e-commerce business is customer service. You should always aim to keep the customer happy, especially when you are working towards a niche market. You are often unknown to new merchants and it is important to show that you are a company you can trust, for example by sharing your reviews on Trustpilot. This provides reassurance to new visitors and customers. Take a look at Humlegården's cosy online store!

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Created 8 Dec 2025

Propé and Danex - "In a family business, everyone gets to help"

When Margaret's first-born started at a Montessori preschool, she discovered that there were no suppliers in the Nordic countries who delivered Montessori materials to schools in Sweden. Believing strongly in the independent pedagogy of Montessori schools, she wanted to simplify the work for the schools. She also saw a great need in the market with around 300 Montessori schools in Sweden. In order to fill the gap that she had discovered in the market and to make it easier for the Montessori schools, she took the problem on herself and took the step of becoming an entrepreneur. Margareta's son Anders Hultin talks about the entrepreneurial family:Margareta became a supplier of toys when she discovered a shortage in the marketIn 1988, Margareta set up her company Propé to supply Montessori materials to schools in Sweden and the Nordic countries. In the beginning, it was just a sideline that she did alongside her full-time job at the telecommunications company. Hence, all purchases, deliveries and packing to customers were done from her garage in Kungälv. As a self-employed person, everyone in the family had to help out as best they could. So both her children and husband have helped out over the years. They have helped with everything from modelling product images to unpacking, bundling paper, stamping mailings and packaging out to customers. Although the family sometimes worked together in their spare time, there are only positive memories of the children. They always had fun during the time so it has brought many fun times together and a close-knit family. At the same time it has started an early interest in entrepreneurship in the children. Although the business was run at home in their garage, Margareta often received visits from her customers who were curious about her business. Given that she was the only supplier in the Nordic region, the business grew quite rapidly and it was no longer sustainable to run e-commerce as a sideline. Without much hesitation, she resigned from her job at Televerket and then ran her e-commerce business full-time. In order to keep up with and make room for the business, she also left the garage in Kungälv and instead rented premises in Borås, where the business is still located today.Margareta herself went around and found subcontractors for her company and the focus of the products has always been to fit into the Montessori way of thinking and to find high quality products. Propé has several subcontractors but 2010 was a valuable year when Nienhuis Montessori, the world leading manufacturer of Montessori materials, chose Propé as their agency in Sweden and they remain the only agency in the Swedish market.   Her son Anders, who has been involved in the company from an early age, showed great interest in the business as a teenager. When Anders wanted to start working in the family business, the owners of a subcontractor to Propé wanted to sell. Danex, as the company was called, sold flags and pins in various formats. As Propé needed their range and it was a smaller business than Propé, Margareta thought it was a good idea to buy the company. In this way, Propé had access to the materials she had previously ordered from them and she thought it was a good idea for Anders to learn how to run an e-commerce business on a smaller scale."In a family business, everyone gets to help, and as a kid, I helped out with all sorts of things. Packing, bundling papers, stamping mailings and I can guess that the sweaters we sold for a while were popular considering the models... Today I get help from my daughters in the office and I would have loved to have both them and Mom here at the same time... But that never happened, unfortunately." Of course, they have encountered setbacks over the years, but most of them have been small, such as some mis-purchase or mis-delivery, but they have not affected the business very much. However, the biggest setback for the family and the company was in 2014 when Margareta sadly passed away after a period of illness. It has of course affected the whole family and the company a lot but her son Anders is driving her work forward. This year Propé, which Margareta started, has been around for 34 years and it`s still going strong. Anders has also further developed the business in recent years by also offering his products to private individuals where the flag shop has had a boost in the last year.Visit Propé that Margareta startedAnders flag shop Danex

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Created 8 Dec 2025

Childstore - "I combine my great interest with my profession"

Childstore has been around since 1996 and the store was started up in Stockholm, but when Johan, who runs Childstore today, took over, he moved the business to Gothenburg. At that time Johan was 19 years old and he loved hanging out in the skateparks with his friends, because just like the previous owner he had a big interest in BMX. The reason he took over the shop was because he wanted to combine his great interest in life with his profession. Hence, the shop's main focus in the beginning was BMX bikes with accessories but over the years as Johan's lifestyle and interests have changed, the shop has also broadened and changed its range. To expand his business to a larger market Johan also started up a webshop in addition to the physical store in 2001 and over the years he has expanded his business further.In 2019 he teamed up with his friend and together they started up a skateshop in the same building as Childstore is located and of course they also set up a webshop in addition to that store as well, stigbergetsskateshop.se. This means that Johan now runs two physical shops as well as two online shops at Abicart and is a multi-shop customer with us. Read about how he managed to combine his interest with his profession:The web shop as a complement to a physical store reaches a larger market.Childstore opened its doors in 1996 on Brunnsgatan in Stockholm. The owner of the store was Mark and the reason he started up the store was to combine his great interest in life with his profession. His great interest and lifestyle was riding BMX and by opening the shop he could also work with his interest. For this reason, the main focus of the shop was BMX and accessories. In 2000, Mark got the urge to try something else and then Mark's friend Johan took over the business and moved it to Berzeliigatan in Gothenburg. At this time Johan was 19 years old and just like Mark he had a great interest in BMX. So he continued with the same brand and focus but to expand the business to a larger market, Johan started up a webshop in addition to the physical store in 2001. Around 2019 Johan's friend Egorn needed a new office, he is a former professional skateboarder and won the Swedish Championships in 1989. He is a true skateboarding legend and currently works as a designer. Together they made space in the shop to start up another business, a skateboard shop. So Johan has two accounts on the Abicart platform where he runs his stores Childstore.se and Stigbergetskateshop.se.What do you sell in your shop Childstore.se?Initially we were very niche and sold mostly BMX but the range has changed over the years, as my interests and lifestyle have changed. Now we sell more commuter bikes and accessories to high quality and lifestyle bikes but of course we still sell BMX bikes. Cycling is one of my biggest interests in life, although it has changed over the years. Initially it was BMX in the skate parks, then it became single handlebar fixed gear, but now I mostly ride caterpillar gear bikes.Why did you start a webshop in addition to your physical shop?I started the webshop in addition to the physical store to reach a larger market and for my customers to be able to go in and read about the products before they come to the physical store.My first website my friend helped me build, then I was given a code that was burned on a CD disc that I had to upload and customers had to pay by cash on delivery. This wasn't very smooth so I was very happy when companies started offering e-commerce platforms.Why did you choose Abicart as your e-commerce platform?Our previous platform grew so big and everything started costing a lot of money which became unsustainable for me as a small business owner. If you have a small turnover, Abicart is as good as it gets, I don't know any better platform. I still looked around a lot and made webshops on many other platforms but Abicart was the best.The best thing about Abicart is that it's easy to change the look and it's quick to make changes. It doesn't take weeks to redesign a website, but last time it took me one working day to redesign the whole website. As far as I know there is not a faster platform to work in. There are of course similar e-commerce platforms but at Abicart you get a lot for your money and if you know a bit of programming you can also make your own subpages without any problems.What is the best thing about running your own business and webshop?I started my business when I was 19 so this shop has really become my identity, I don't know anything else and I find it hard to see myself doing anything else now. When you are self-employed you get a certain sense of freedom. Obviously you need to put a lot of time into your work but it's nice that you can control the range as you want and you get to be involved in the whole process. Because it's my interest and an area I'm passionate about, the days and time I spend at work are a lot of fun.Our products lend themselves very well to having a combined physical store and webshop. That way, customers can search and read online and then come to the store to test and feel and to get help with the settings. Of course, we have customers who only order online or come to the store as well. As we are quite niche, it is good that we are visible online so that visitors find us even if they do not live in the immediate area of Gothenburg.Do you have any tips for others who want to start a webshop? I think it's important to have a good structure from the start so that the stock balance is always correct, it's important to have a chat function on the website and to clearly display your email and phone number so that visitors can easily get help. Make sure you respond quickly to emails and on your social media channels. In a web shop you don't have the physical contact with your customers but that doesn't mean you don't have to take care of your customers, on the contrary, customer contact becomes extra important but in a different way. Usually it doesn't take much to get a satisfied customer and a satisfied customer is your best ambassador and "free" marketing for your business.Create a novelty value for your visitors every now and then. Even if you don't get new items in all the time, you can still create a new feel by moving items around. A quick fix you can do is to change images and products, it's quick to do and it creates a curiosity in the visitor to look further into your site. When starting up or changing the design of your webshop, I can recommend making a test shop and then trying to build it up in different themes with some products to get a feel for which theme suits your business best.Another tip is that it is good to get to know other self-employed people, that way you can help each other in different situations.Which of our subscriptions do you use and why?I use the Plus subscription and it suits me well. It includes the integrations I need to run my two shops and it's a very affordable option compared to the competition.Check out Childstore!Fancy skateboarding?

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Created 8 Dec 2025

Solhem Inredning - "I want to advise others to dare to try"

In 2011, Erika and her brother Anders took over the business that their father started in 1982. They still have the same premises, warehouse and shop space as when they started, but over the years they have developed and changed the range of the business. When the business started up they sold textiles and corporate gifts to companies and at that time the premises were mainly an office space with a small exhibition area but over the years it has evolved into a retail space with a warehouse attached. Erika and Anders have a keen interest in interior design and when they took over the business they changed the range to focus more on interior design. With that change, they also started selling to private individuals instead of corporate customers and then they also started up an online store in addition to make it more accessible to their customers. Now, the small family-owned company has gone from a small showroom to a physical shop and online store with a wide range of designer furniture and interior design. We spoke to Erika Ullvin for more details:Solhem combines physical store and online storeWhat do you sell in your shop?We sell designer furniture and interior design in Danish design with simple and beautiful styling. The furniture is in a consistently Nordic and Scandinavian style and the vision is to cover all rooms in the home and to offer high quality design. The range and style is a celebration of the simple and beautiful - in a sustainable Scandinavian style. Danish design has a strong position in the range with brands such as Oliver Furniture, Hubsch, House Doctor, Madam Stoltz, Sika-Design and Nordal.Why did you start a webshop as an addition to your physical store?Our physical store is a bit off and tucked away and to get more visibility we started up a webshop in addition to the physical store. In the beginning we worked with the webshop as an addition to the physical store and the focus was on the store, but over the past few years we have changed our focus and now we focus mostly on the webshop. We have adapted our business to the way our customers shop. In the past, people wanted to come to the store to see and feel the products, but now they prefer to check out and read about the products on the website and then order the goods to test the furniture on site. If the goods don't fit, you send them back or return them to our shop. Even though we have both an online store and a physical store, we are mainly focusing on marketing ourselves in the Stockholm area so that we can deliver the goods ourselves. So we strive above all to have a market in Stockholm and the surrounding area, but of course we have customers all over Sweden.Why did you choose Abicart as your e-commerce platform?When we were about to launch the webshop in 2011, I read that Abicart was an easy and cheap option and since you could try it for free, I did and I got hooked on the platform. For our needs it is more than enough and I appreciate that it is so easy to use. I am really happy with the platform and it suits our business very well. We definitely recommend Abicart, it's a simple and nice platform to work in.What is the best thing about running your own business and online store?The best thing about running your own business is that it's fun to work on what you enjoy. I find it very fun to work with our products. I like it when we get new collections so I get to add new pictures and write texts for everything on the website. I like that you get to choose what products to bring in and what to work on, it makes me very inspired and excited to go to work every day. Another good thing is that you can borrow the tasks that you find boring, which in my case is for example bookkeeping. You can also adjust how much you want to work at times by increasing or decreasing the amount of advertising. For example, we are closed during the summer from 28-30 and then we take a break from advertising. If we want to sell a lot of work during these periods, we advertise more and do more work.Do you have any tips for others who want to start an online store?I would like to advise others to dare to try, even if all the pieces of the puzzle are not quite ready. If you want to run a small business, you don't need to have everything ready from the start. Most things will work out along the way, everything doesn't have to be ready before you start up. Start small and grow as you go, make sure you don't bring in too many suppliers from the start and choose products that are of good quality or you'll end up with a lot of returns and complaints. It's very easy to incur a lot of costs so keep a lid on expenditure and do a lot yourself or make sure you know what the cost will be and that it's worth paying for the service.Which of our subscriptions do you use and why?We use the Plus subscription and it suits our business well, we have what we need. In addition to the subscription, we have bought design help which we were very happy with, it really looks the way we wanted it to look.Visit Solhem's lovely online store!

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Created 8 Dec 2025

The Museum of World Culture (Världskulturmuseet)

The World Cultural Museums' shops offer a carefully selected and hand-picked range from all over the world. Craftsmanship and sustainability are the focus and we are happy to work with close relationships with manufacturers around the world. That is why you will find genuine products with us. You are most welcome, come and browse our wares or sit down and browse our books, we would love to be your extended living room! To the shops of the Museums of World CultureThe Museum of World Culture in Gothenburg is a unique destination for anyone interested in culture and social issues. The museum has collected a wealth of exhibits and objects from around the world, including ancient art and cultural heritage from Africa, Asia, the Americas and Oceania.The Museum of World Culture in Gothenburg is known for its exceptional collection of exhibitions that address important social issues, including human rights, the environment and cultural expression. The museum also strives to be a place for discussion and collaboration, and often organises seminars and workshops where visitors can participate in discussions and learn more about important issues.Visitors can experience a variety of interactive exhibitions and events, including film screenings, music performances and theatre plays. The Museum of World Culture in Gothenburg is also home to a lively cafeteria, where you can enjoy a meal while viewing the exhibitions.The Museum of World Culture in Gothenburg is centrally located in the city, with easy access to public transport and parking. It is also a great destination for families, with a variety of activities and programmes for children and young people.Visit the Museum of World Culture in Gothenburg today and discover a world of culture, social issues and experiences. Take in a unique collection of objects and exhibits from around the world, and learn more about important social issues. The Museum of World Culture in Gothenburg is a place not to be missed!The Museum of World Culture's shop is also worth a visit. The shop offers a unique collection of souvenirs and products from around the world, including artworks, textiles, jewellery and books. All products have a link to the museum's exhibitions and are a great way to take a piece of your experience home with you. You'll also find a variety of unique gifts for family and friends, as well as a wide collection of books and publications related to culture and social issues. So whether you're looking for a memorable souvenir or just want to have a look around, the museum shop is a nice touch you won't want to miss during your visit to the Museum of World Culture in Gothenburg.

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Created 8 Dec 2025

Speedparts

SPEEDPARTS is a company located in Ingelstad, just outside Växjö in the Småland forests. Managers at Saab & Volvo Since 1999 we have sold spare parts to SAAB, in 2018 we also started to sell parts to Volvo. The business is run over the internet and we are continuously working to improve our online store. A big focus of our work is to make it easier for our customers to find the part they need. With a 3000m² warehouse, always at least a million units on the shelves and over 7000 unique items, we mark ourselves as one of the largest specialists in Swedish cars on the market. In addition, we have one of the world's widest ranges of accessories, spare parts, tuning and upgrades for SAAB. Welcome to SPEEDPARTS!

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Created 8 Dec 2025

Almedahls Alingsås

Almedahls Alingsås AB sells workwear and textiles to county councils, municipalities and laundries on the Swedish market. We offer attractive and competitive products that together with services and support create a solution for the customer with good and right quality. The company is characterised by high textile competence, which contributes to more sustainable solutions for the future. Almedahls Alingsås AB is certified according to ISO 9001 & ISO 14001 Welcome to Almedahls Alingsås

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Created 8 Dec 2025

Strömsbergsgård

Strömsbergsgård is owned by Susanne & Ola Jacobson. Horseware®Products manufactures the well-known horse blankets Rambo, Amigo and Rhino, all of which are of very high quality and fit, regardless of the type of horse. In our online store and in our physical store in Täby we stock a large range of horse blankets, dog blankets, riding clothes, riding shoes and boots, bridles, bits, grips, saddle accessories, leg protectors and much more. The staff at Strömsbergsgård are very knowledgeable, experienced and service-oriented. As a customer, you will always get the help you need as we have high ambitions to find the right blanket or product for you and your horse. In our shop you are welcome to look and feel the products in peace and quiet. If you prefer to buy from our online shop, our ambition is to ship your goods the day after you have placed your order. Depending on the shipping option, it will take 1-3 days before you receive your goods. You can also meet us at many horse events as we often visit large fairs & competitions. Among others Sweden International Horseshow in Stockholm, Gothenburg Horseshow, Falsterbo Horseshow, Strömsholmsdagarna, Jönköping Elmia and Global Championship Tour Sthlm. In some contexts we also visit show jumping & dressage competitions. Our brands include Horseware, Mountain Horse, Kep, Uvex, Pikuer, Eskadron, Catago, Uhip, Hansbo, Back on Track, Equestrian Stockholm, Swedish Collection, Hkm. Welcome to Strömsbergsgård

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Created 8 Dec 2025

Lekute - "Vi vill driva en webshop som vi själva uppskattar"

Lek Ute i Norden AB is a family business owned and operated by Mikael and Sofie Sjöstrand. In 2018 Mikael and Sofie took over the business Lekute.se. Mikael has previous experience of working as a store manager and Sofie has worked with finance and together they were curious to run and manage something of their own. They bought a concept that already existed but over the years they have evolved from bringing in goods from 2 suppliers to 10. Lekute offers most things in outdoor toys for children but their biggest category is trampolines, pools and football goals. Mikael and Sofie have also expanded the business over the years and bought two more webshops, so today they run lekute.se, kickbike.se and alhobby.se.  Mikael tells us more about the history of the family business:"We want to run an online store that we ourselves appreciate"What do you sell in your shop Lekute?Our goal is to provide our customers with high quality outdoor toys at a good price. We want to run a webshop that we ourselves would appreciate shopping at. Therefore, our focus is on sourcing high quality products that will last. To extend the life of our products we also sell spare parts for them. For us it is important to offer durable products and provide personal assistance to our customers, both before, during and after the purchase. I have always had a lot of energy and drive and I enjoy selling. I have many years of experience in retail and I felt it was time to develop in a new way. Running my own store had been on my mind for many years and in 2018 we felt ready to take that step. You only sell your products on the web, have you thought about setting up a physical shop in addition?Yes, we have, but we have decided that the best thing for us and our products is to stick to having only an online store. However, in our warehouse we have a display hall where customers can come and check out our trampolines that are set up there. We do this so that our customers have the opportunity to test and feel our products. We do not have fixed times, but customers can contact us and decide what time they want/can come and we will arrange it. What I like about running a webshop compared to a physical shop, which I have worked with for many years before, is that it is a faster pace and you need to keep more balls in the air at the same time. You still have the fun part of selling and taking care of customers, but at the same time I enjoy finding new solutions to constantly improve the business. It can be anything from customer service to margin strategy. Why did you choose Abicart as your e-commerce platform?When we took over the business, the previous owners were using Abicart and we saw no reason to change. We saw the potential in Abicart to grow our business and one of the key pieces for us was that it provides smart solutions that streamline our work. Shortly after we took over the online store, we connected Abicart to our Specter business system and to our Nshift supplier system. Abicart, Specter and Nshift interact very well, so a lot of work is automated and it streamlines our work enormously.As a self-employed person, you have a lot to do and it is important to prioritise your work and for us it was important that we got this automation. I'm not good at IT and I don't want to spend a lot of time on that part, it just has to work. Abicart allows us to let go of that part and I appreciate that very much. It allows me to focus on our customers and our business. Our other two businesses were using other e-commerce platforms but we have chosen to move them over to Abicart. The reason for this is that we are very happy with the connections that make the online shopping automated and efficient and the communication with Abicart has worked very well over the years. We are very happy with Abicart and it feels great to expand with another store soon on.We absolutely recommend Abicart. If you're like me and want to let go of the IT bit and focus on your business and selling instead, Abicart is a simple, cheap and effective solution.What is the best thing about running your own business and online store?I think the best thing about running your own business is doing business. That you get to be independent, you get to make your own decisions when it comes to doing business and you get a receipt for whether you're doing a good job or not. Hopefully you also make money from it in the end. You get to decide for yourself what is important to spend time on and you get to think outside the box. We like and believe in what we do and we work on something that is fun. Sure you spend a lot of time on your business but it's usually a lot of fun along the way, the fun bits definitely outweigh the boring bits.Do you have any tips for others who want to start an online store?You have limited time as a self-employed person so I think the most important thing when running a webshop is to focus on what you are good at. Pick a few things to focus on to become the best at, because no one has time for everything. You have to prioritise and limit yourself so you do some things really well. Also remember to focus on the things that will actually generate money. Do fewer things but make sure you do them really well. This will generate more money and you will feel better in the evening.The challenge that exists if you want to grow your webshop is to find the right price that covers all costs. Make sure you get a margin on what you sell that covers all costs. The step from running your own business to growing is a difficult one, if you want to grow you have to remember that the margins have to cover the expenses even when you have grown and need rent, extra staff etc. Include this in your plan from the start when setting your prices so that your margins can cover those costs as you grow. Make sure you find something that differentiates you from others, you certainly shouldn't offer the same as your competitors. Then it will be difficult to reach out, but find your own and be unique and it will be easier to cut through the noise. Make use of Trustpilot, it's a great way for new customers to get an idea of what your company is like while you get feedback on what you need to improve. We display all our reviews. Sometimes show customers aren't happy and we'll reply and if we've done something wrong we'll fix that problem. Which of our subscriptions do you use and why?I think we have had the PRO subscription from the start. The reason for that is that we wanted to make use of the connection with Specter and Nshift and we wanted to have more stores.We chose the Bountiful theme because we found it the most practical, it has a clear and simple structure. We hear from our customers that they find it simple and easy to find on our website and that is exactly what we are looking for. We want our website to be easy to find and inspiring.Welcome to Lekute!Check out KickbikeAllvar and Lek Distribution

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Created 8 Dec 2025

Baristashopen

Freshly roasted coffee is so much better! Baristashopen is an independent supplier of freshly roasted date-marked coffee beans* We want to give everyone a better and fresher coffee experience, so we have chosen to specialise in supplying freshly roasted speciality coffee beans (note: never repackaged as this shortens the shelf life and freshness considerably). The shelf life of the coffee beans in unopened packaging is at least 9 months from the roasting date if you buy coffee from Johan & Nyström. Coffee from smaller roasters does not use nitrogen in its bags and that coffee is at its best if consumed within 3 months of the roasting date. Come and visit us often! We are always looking for really good organic fresh roasted coffee, tea and the best accessories. All coffee sold by Baristashopen is always fairly sourced. The majority of beans are also organically grown. *When the freshly roasted coffee is shipped from our premises, it is rare that more than 30 days have passed since the coffee beans were roasted. The shelf life of the coffee beans in unopened packaging is at least 9 months from the roasting date thanks to a unique technique of packing the beans in a protective atmosphere immediately after roasting, in an environment containing a maximum of 0.05% oxygen. This stops the ageing process to the maximum and is a huge improvement over previous packing techniques. If you order more than 300:- we will pay the shipping. Please note that Baristashopen sells whole coffee beans and you will need a grinder to grind them. The coffee and espresso machines and grinders we sell are of the highest quality and have been carefully tested by our test panel. We also offer a carefully tested selection of the best accessories on the market to help you succeed as a barista. The shop is continuously updated with new roasts and accessories. If you want to make sure you don't miss out when, for example, a "limited edition" coffee is added to the barista shop, then subscribe to our newsletter: Send an email to info(at)baristashopen.se and register your interest. Welcome to order!

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Created 8 Dec 2025

Ullared Lantmän

Welcome to Ullareds Lantmän - Experts in Home Furnishings, Workwear Outlet and Forestry and Farming. Shop Online in our E-shop now. You will find everything within Outlet Workwear such as Helly Hansen, Protect work jackets, work trousers, work shoes, rainwear peltors, etc. As well as a wide range with saws, dog and cat food, home furnishing mints, candelabras etc. All at cheap prices in Ullared. Visit our store or shop online in our online shop today. Visit us at www.ullaredlantman.se. Here you can buy cheap workwear online. Ullared Farmers offers a wide range of Home Furnishings, Workwear Outlet and Forestry and Farming. Lantmännen Ullared has been in business for over 100 years and is located along the large parking lot of GeKås. Welcome to Ullareds Lantmän

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Created 8 Dec 2025

Team Sportia Umeå

At Team Sportia UMEÅ, we are passionate about sports, active living and customer satisfaction. That's why good customer service, high product knowledge and genuine commitment are very important to us. In the shop you will find bikes, skis, clothes, shoes and equipment for running, cross-country, football, training - yes, most things for an active life. Part of our range can be found on our website, but there are always some extra goodies in the shop. Our shop is part of the Team Sportia sports chain. Team Sportia stores are run by independent traders who all agree that exercising is good, but exercising outdoors is even better! Thank you for shopping locally! Read more about Team Sportia here. Welcome to Team Sportia UMEÅ

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Created 8 Dec 2025

Humlegården

Humlegårdens Ekolager was founded as a family business in 1992 by Eva Fahleson Ekelin and Svante Ekelin. Our business idea is to provide good raw materials, equipment and literature, and good service, for high-end homebrewers and small breweries. Since September 2020, Humlegården's Ekolager is part of the Caldic Group. Humlegårdens Ekolager has been a leader in its market in Sweden since its inception: high quality raw materials for small-scale brewers. Virtually all the medallists at the home brewing championships since the start in 1989 are customers of ours. A number of them have gone on to start small professional breweries, and we also supply malt, hops and yeast to most of Sweden's breweries. Of course, we have the same high quality goods for both professional brewers and homebrewers - it's just the quantity that differs. The hop farm in Ekskogen, Vallentuna, where we started the business and ran it for the first seventeen years, takes its name from the fact that hops were grown there in the old days. Ekolager refers to the fact that we store goods in a way that is both ecological and economical. Read our interview with Humlegården! Welcome to Humlegården's Organic Warehouse

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Created 8 Dec 2025

Villervalla.se has chosen Abicart as its e-commerce platform

Villervalla has been an Abicart customer since 2009 – a long-term partnership we are very proud of.Villervalla.se – Colorful Clothing for Children "Villervalla is a magical world. A world created from vibrant imagination and the freeing spirit of childhood. A world where play and adventure follow one another. A world where everyone belongs. Step into Villervalla’s magical world – where children are always allowed to be children."Since 2005, Villervalla has been designing and producing affordable children’s clothing for all kids, regardless of gender. We believe children look great in every color of the rainbow. Our clothes are made for both boys and girls, from newborn up to 12 years old, and can be mixed and matched across the entire collection.We create comfortable, stylish, and durable high-quality clothing, free from harmful chemicals and produced with care throughout the entire value chain. Most of our collection consists of organic and OEKO-TEX certified garments. Children’s clothing from previous seasons is available at especially low prices in our outlet.Welcome to Villervalla! Villervalla & Abicart Villervalla has been an Abicart customer since 2009 – a long-term partnership we are very proud of.Villervalla uses Abicart PRO, giving them access to our full range of features and the freedom to grow their e-commerce business without limitations.

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