Search engine optimization (SEO)
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The strategy to rank high on "webshop" in search engines
27 Nov 2025
Do you want your webshop to reach the top of search engine results? Follow our comprehensive SEO strategy to optimize your website and increase your visibility in search results. By combining keyword research, on-page SEO, quality content, link building and social media, you can improve your ranking and attract more customers to your online shop. Start your journey to search engine success with our guide!Ranking high in search engines for the keyword 'Online shop' can be challenging, as it is a highly competitive keyword. But here is a summary strategy to optimize your website and increase the chances of ranking high in search results:Keyword research: Identify related keywords and long-tail keywords that can help you rank higher. Use tools like Google Keyword Planner or Ubersuggest to find keywords with high search volume and low competition.On-page SEO: Optimize your website to include the primary keyword "webshop" and related keywords in titles, meta descriptions, headings (H1, H2, etc.) and content. Make sure your website is mobile-friendly and has a fast loading time.Create quality content: Regularly publish blog posts and articles on topics related to webshop and e-commerce. Focus on offering valuable information that answers common questions and helps visitors make decisions. This will make your website more relevant and attractive to both users and search engines.Link building: Obtain high-quality inbound links from authoritative and relevant websites. This can be done through guest blogging, collaborations with industry experts or participation in online forums and social media. Focus on creating natural links by sharing valuable content and engaging in industry-related conversations.Social media: Use social media to increase your visibility and engage with your target audience. Share your content, interact with followers and encourage them to visit your online shop. This can help you increase traffic to your website and improve your search engine ranking.Measure and analyze: Use analytics tools like Google Analytics to monitor your website's performance, traffic sources and user behavior. This will help you identify which strategies are working and which ones need to be improved to rank higher for the keyword "webshop".Patience and persistence: Ranking high for competitive keywords like "webshop" requires time, patience and persistence. Keep working on your SEO strategy and adjust it based on your analysis and industry trends to maximize your chances of success.
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Improve your store's SEO and check the published page
27 Nov 2025
Make your store's pages understandable for customers and search engines, and check that the correct content and address are actually displayed. This guide is for store administrators and content managers in Go, Plus, and Pro. It describes basic page content and SEO fields. The placement of product, group, page, and theme fields may differ between editors; select the correct page type, language, sub-store, and active theme. No setting guarantees a specific ranking, traffic, or sales. 1. Choose the page's purpose and relevant search queries SEO is about making content accessible and relevant in organic search results. Paid ads are a separate traffic source. Organic clicks have no direct ad cost per click, but content and technical work still cost time and money. Start with the customer's actual question: a product purchase, a category choice, or a guide. "Buy camera" and "camera for nature photography" may require different content. Write useful product information and natural links; repeated keywords or large amounts of generic text are no substitute for relevance. 2. Fill in the correct fields SectionLocation and checkGeneral domain/SEO choicesSettings → Domains and SEO. Check how general templates are used for the current page type.ProductAssortment → Products → correct product. Name, description, identifiers, images, and group should match the item.Product groupAssortment → Product groups → correct group. Check the group text and any custom layout.Custom pagePages → correct page/editor. Check the title, meta description, language, visibility, and URL.ImagesUse the image type's actual alt field, not an arbitrary text field. Title and meta description Write a unique and descriptive page title that fits the content and helps the customer choose the right page. The visible main heading and the HTML title are different elements. Google may create a different title link than the one you suggest. The meta description summarizes the page's benefit and can be used for the search result's snippet, but Google may choose text from the page itself. It is not a direct ranking factor in itself. There are no general ranking requirements for exactly 40–60 title characters or 130–150 description characters; the space and context of the search result vary. Meta keywords, headings, and images Google does not use meta keywords for indexing or ranking, even if the words match the content. Focus your efforts on customer-friendly text instead. Use a clear main heading and logical H2/H3 sections. There is no ranking requirement for a maximum of four or five H2s. H4–H6 are used when the hierarchy requires it, not to distribute keywords. Write alt text based on the image's function and relevant content; 120–150 characters is not a universal limit. Filenames are additional descriptive information but do not replace alt text. A stable name that describes the image is better than meaningless codes, but a certain number of words in the filename does not guarantee any placement. Do not change existing public file addresses without managing their links. 3. Check URL, canonical, and indexing Open the actual published page in the correct language and sub-store.Check the title, meta description, main heading, content, and actual image alt text.Check that the page's intended URL and canonical tag point correctly. A currently rendered canonical tag and an older index entry are different observations.When changing a URL: map old links and check the actual redirect, status code, and destination. Support for moved URLs does not mean that every possible change automatically creates a correct 301.Use your own verified Search Console account for URL inspection, indexing issues, and relevant sitemap/canonical information when needed. Do not request indexing to hide an incorrect address or canonical tag. 4. Follow up on the right metrics and prioritize quality Impressions show views in search results; clicks and CTR describe visits from them. CTR is clicks divided by impressions and is also affected by the query, position, and design. Indexing, ranking, clicks, and purchases are different metrics. Compare relevant queries and landing pages over time, without fixed time or placement promises. Relevant, natural links from trustworthy contexts can help customers find what they need. Do not buy or exchange manipulative links to promise ranking. Mobile usability, understandable navigation, and reasonable loading times are also important parts of quality. Accessibility is a separate check Correct alternative texts, heading structure, and a functioning interface help more customers. Applicable accessibility rules for e-commerce may, among other things, follow the LPTT and EU directive 2019/882 with special conditions of application and exceptions. Directive 2016/2102 for the public sector is not a general legal description for all online stores. An SEO checklist does not prove compliance; see PTS's guidance for the correct business activity. Quick startChoose the customer query and the correct page type.Write a relevant title, description, headings, and image alt text.Check the current public URL, canonical tag, and indexability.Follow up on relevant impressions, clicks, and purchases separately. Subscription and accessBasic content/SEO work applies to Go, Plus, and Pro. Check the correct editor and page/language version; package access does not make a hidden or misaddressed page indexable and does not guarantee any ranking.
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Search engine optimization of images
27 Nov 2025
Images help you get visitors' attention, increase user experience, help SEO and keep your visitors engaged. But with a slow image load time, we understand that the sales experience is negatively impacted. The Google Core Web Vitals list specific factors that they consider important to a website's overall user experience. How the site handles images is one of their parameters.How does it work?This update doesn't change how you add the images, but how we deliver them to the different browsers. You can upload the images in GIF, PNG and JPEG as usual.The new update will force the website to select these images and automatically detect the format supported by your browser. Based on that, it will request the best possible image format for the specific browser.For example, if the image is in JPEG format and the visitor is using Chrome (browser). Then the theme will search for the best format that suits the Chrome browser (WebP or AVIF). We will then convert JPEG to WebP or AVIF automatically for best results.Not all browsers support WebP and AVIF, so we have not added an option to upload them in admin. If the browser does not support them, it will fall back to its normal format.How does it affect Core Web Vitals?The next generation image format improves the loading speed of the images. So that's the first and foremost change you'll notice when you test your site.We've changed how we load slideshows and other blocks. So that helps with the efficient loading of images.
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SEO - Where do I put my keywords?
27 Nov 2025
In this section, we'll show you where to put all your search engine optimisation information.Product groups1. Go to Range in the left menu2. Click Product Groups3. Click on the desired product group4. Then click Edit on the right5. At the top of the page, click on the tab Search Engine Optimization. Products1. Go to Range in the left menu2. Click Products3. Click on the desired product4. At the top of the page, click on the tab Search Engine Optimization.To add alt text to your product images, follow the steps below:1. Click on the tab Product Properties, at the top of the page after you enter a product.2. Click Image Settings to expand the text field, "Alternative text".Domain1. Go to Settings in the left menu2. Click Domains and SEO3. Stay on the tab Title and DescriptionSome pages1. Go to Long Pages in the left menu2. Click Yellow Pages3. Click on the page you want to edit4. At the top of the page, click on the Search Engine Optimization tab.To add alt text to the images in Own Pages, follow the steps below:1. Click on the tab Page Properties2. Tap the image to select it3. Then click on the small image sphere - where the arrow is pointing.Fill in your alt text in the "Alternative description" field.Remember!Always finish by clicking Save up in the right corner.