Design and customization

Using the Abicart API and headless storefronts

28 Nov 2025

Abicart is designed not just for seamless, all-in-one e-commerce but also for advanced custom development through its powerful API. For businesses seeking ultimate flexibility, the Abicart API supports a modern "headless" commerce architecture, allowing you to decouple your store's presentation layer from its core backend logic.The Power of the Abicart API The Abicart API is a comprehensive, developer-first interface accessible with any active subscription. It allows users to programmatically interact with critical store components, known as Classes, using the secure JSON-RPC 2.0 protocol over HTTPS/WSS (WebSocket Secure). With the API, you gain the ability to: Manage Core Assets: Easily add, edit, and delete products (Articles), manage customer records, and process orders. Integrate Systems: Create customized connections with your company's internal tools, such as ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and internal shipping or financial systems. Custom Development: Build and develop existing features or create entirely new applications tailored to your specific business needs. Embracing Headless Commerce Headless commerce is an architectural choice that separates your customer-facing storefront (the "head") from the e-commerce platform's transaction and inventory core (the "body"). Abicart's API is the engine that enables this, offering your business unmatched control and innovation opportunities. By utilizing the API in a headless setup, you can achieve significant advantages: Unrestricted Design: Develop a completely unique, highly branded customer experience using any modern frontend technology you choose (like React or Next.js) without being limited by the theme system. Omnichannel Reach: The same central commerce logic can power multiple digital touchpoints simultaneously, including your website, native mobile applications, or digital kiosks, ensuring a consistent brand experience everywhere. Performance and Speed: Decoupling the presentation layer allows you to optimize your frontend for superior performance and blazing-fast loading speeds, a critical factor for SEO and conversion rates. Flexibility and Agility: Your development teams can deploy changes to the storefront instantly, testing and iterating quickly without risking core commerce operations like checkout or payment processing. Whether you are integrating a simple third-party logistics solution, syncing inventory with an accounting system, or building a high-performance custom storefront, the Abicart API provides the reliable foundation needed to scale and customize your digital business ecosystem. Your shop ID and API key are the essential components for establishing a secure connection and can be easily managed within the Abicart admin panel under Settings > External Connections > API Keys.

Local domains and language-based URLs

28 Nov 2025

Expand your business into new international markets with confidence. Abicart's platform makes it straightforward to manage multiple domains and tailor your website's URL structure to suit different languages and target regions.Global Presence, Local Feel Selling to a new country often requires localizing your online shop, and a key part of that is using a domain appropriate for that market (e.g., a .fi domain for Finland). Abicart allows you to connect multiple domains to your single store, offering your customers a professional and localized feel that builds trust. Smart Domain and Language Linking Once you've purchased your domain, you can easily connect it within the Abicart admin under Settings >> Domains and SEO. For shops supporting multiple languages, the platform offers flexible URL settings: Single Domain, Multiple Languages: If you use the same domain for several languages, you must use a language prefix (e.g., /en/ or /dk/) in the URL settings for the non-base languages. Domain per Language: You can link different domains to different languages, ensuring a fully localized experience. Search Engine Optimization (SEO) Advantage Abicart allows you to control the folder structure of your URLs. By including the product groups in the articles' URLs (e.g., /clothes/ladies/pants/), you create a clear hierarchical structure that is beneficial for search engine optimization (SEO). This structural clarity helps search engines better understand and index your content, improving your store's visibility in search results. Furthermore, the system creates a redirect for old page addresses that change due to new settings, ensuring visitors are automatically sent to the new, correct page for a three-month period.

Header banners for promotions and discounts

28 Nov 2025

Make sure your customers immediately see your most important messages, such as temporary offers, discounts, or free shipping, by using the Header Banner feature in your Abicart theme.A header banner is a dedicated field you can activate at the very top of your shop's pages. It serves as an excellent way to communicate current promotions that drive sales and improve the user experience by immediately informing visitors of advantageous terms. The banner can display a customizable main text and optionally include a button. This button can be directly linked to a specific page, product, or product group, guiding customers straight to the relevant offer details or discounted collection. A smart feature of the text banner is its dismissibility: a visitor can close the banner by clicking a checkbox. This choice is saved in their browser, ensuring the banner does not reappear during their subsequent visits unless they clear their cookies. This balances effective promotion with a respectful user experience. You can manage and activate the banner within your theme settings under the "Add-ons" tab, giving you control over the main text, button text, link destination, and even the background and button colors.

Blog and news pages in your webshop

28 Nov 2025

Abicart provides a flexible way to create dynamic content like a blog or news section for your online store by utilizing its Custom Pages feature.Why Content is Key Creating and regularly updating a blog or news page with high-quality, relevant content is crucial for a successful webshop. [cite_start]It can enhance your search engine optimization (SEO) by providing fresh keywords and valuable information that answers customer questions, thereby increasing your store's visibility in search results. Building Your Blog/News Pages The standard pages offered by Abicart include essential elements like "Terms & Info" and a "Contact form", but for custom content like a blog or news page, you create an Own Page. Navigate to the My Pages section in your admin area to create a new page. Use the Optional text/image block within the page editor to add rich content, including text, images, and embedded videos (such as from YouTube). For advanced formatting, the editor supports HTML, allowing for semantically correct tags (like <h2>, <p>, <ul>) which is highly recommended for strong SEO. Customizing Your Presentation To ensure your content displays correctly and is mobile-friendly, be mindful of image and table sizing. If you embed content or use tables, always ensure their width is set using relative percentages, such as width: 100%, rather than fixed pixel values, to maintain a responsive design across all devices. Making the Page Accessible Once your news or blog page is created, it does not automatically appear in your shop’s navigation. You must manually create a link to it in your theme's menu settings to make it visible to customers.

Countdown timers for campaigns

28 Nov 2025

Instilling a sense of urgency is a proven technique for boosting sales, and a Countdown Timer is one of the most effective tools for this in e-commerce. Abicart provides a built-in feature to effortlessly integrate this powerful psychological trigger directly into your store's homepage.Drive Conversions with Urgency The "Event Countdown" block is designed to build excitement and encourage immediate purchases for time-sensitive events like: Flash Sales and Limited-Time Offers: Clearly communicate the exact moment a discount will expire, compelling visitors to complete their purchase before they miss out. New Product Launches: Generate buzz and anticipation leading up to a release, increasing initial sales volume. Seasonal Promotions: Mark the start of major shopping events, such as Black Friday or holiday sales. Key Features of the Event Countdown Block The setup is highly flexible and can be customized within your theme, allowing you to tailor the visual and timing elements to your specific campaign needs: Custom Timing: Easily set a start date and time for when the countdown should appear and an end date and time for the event itself. Rich Content Integration: Above the live counter, you can add your own informational text, compelling images, or even complex HTML content to frame the event effectively. Design Control: The block offers settings to manage the appearance, including the option to crop a background image and select text color, ensuring it seamlessly matches your store’s theme. Easy Activation on Your Homepage To quickly deploy this conversion-driving tool, you simply access your theme settings: Navigate to Appearance → Themes → Edit Theme. Go to the Home page content tab. Click Add Block and select the Event counting block. Configure the timer settings, content, and design as desired, and then Save. By prominently featuring a countdown timer, you tap into your customers' fear of missing out, transforming casual browsing into urgent action and significantly increasing your campaign's effectiveness.

Pop-ups and on-site campaign messages

28 Nov 2025

In the fast-paced world of e-commerce, capturing a visitor's attention instantly is crucial. Abicart provides sophisticated tools to deploy dynamic on-site campaigns, ensuring your most important messages and offers are seen at key moments in the customer journey. Pop-up Dialog: Strategic Messaging for Conversion Our flexible Pop-up Dialog feature allows you to deliver targeted, high-impact messages without requiring complex coding. Whether you need to promote a limited-time sale, encourage newsletter sign-ups, facilitate a quick login, or present a mandatory legal notice (like cookie consent or age verification), a pop-up offers a direct line of communication. Customizable Content: Easily use the built-in editor for simple text and forms, or utilize the "custom" HTML block option for complete design freedom. Best Practice Ready: Abicart helps you implement pop-ups in a way that respects user experience and search engine optimization (SEO). You can avoid intrusive, screen-covering pop-ups on mobile and set up polite triggers like displaying the pop-up only after a user scrolls or attempts to exit the page ("exit intent" on desktop). Text Banner: A Constant Promotional Topline For promotions that need to be visible across your entire site, the customizable Text Banner is the ideal tool. This subtle but effective bar sits at the top of your shop, ensuring visitors immediately see urgent news like free shipping offers or seasonal sales. Persistent Visibility: The banner remains visible on every page, offering continuous reinforcement of your key offer. Call-to-Action: You can include optional button text and link the banner directly to a relevant product, product group, or custom page, driving traffic immediately to the promoted items. The banner is dismissible by the user, and that choice is remembered for a smooth shopping experience. Klarna On-site Messaging: Boost Average Order Value If you use Klarna Checkout V3, you gain access to the powerful Klarna On-site Messaging integration. This tool is a dynamic conversion booster that seamlessly integrates payment information into your product pages, cart, and throughout your site. Payment Transparency: Inform customers about flexible payment options—like installment plans or "pay later" choices—at the crucial moment they are considering a purchase, before they even reach the checkout. Dynamic Messaging: Messages are automatically tailored based on the specific product price or total cart value, helping shoppers understand their buying power and potentially increasing both conversion rates and average order values. Flexible Placements: Choose to display these informative messages in high-visibility areas such as the header, footer, product pages, and cart pages to maximize customer engagement. By thoughtfully combining pop-ups, text banners, and advanced on-site messaging, you can ensure your promotions are noticed, make key information accessible, and guide customers efficiently toward completing a purchase.

Product templates: reusing settings for similar items

28 Nov 2025

Product templates are a powerful feature in Abicart, designed to significantly streamline the creation and management of similar products in your shop. Instead of manually configuring the same options and properties for every single item, you can define a standard set of configurations once and apply it across numerous products.This feature is included in the Plus and Pro subscriptions.Key Possibilities with Product TemplatesProduct templates allow you to predefine the structure for three main types of settings:Customer Choice (Sizes/Colors): You can easily create various choices such as sizes, colors, materials, or other options that customers must select before adding the product to the shopping cart. This is ideal for product lines where variants like sizes and colors are consistent.Properties (Attributes): Templates can be used to set up custom attributes (e.g., genre, director, actor for movies) that present information in a neat table format on the product page. Once the template is linked to a product, you simply select the specific values for that item.Related Products: You can manually create and link a relationship list, such as for "Accessories," directly on the template. Applying this template instantly applies the list to multiple products, allowing you to easily promote complementary items.By leveraging product templates, you save time, reduce the risk of manual input errors, and ensure a consistent customer experience across your product range.

Export / import of languages

28 Nov 2025

Will you be selling in several countries and to different markets? In Abicart you have great opportunities to build a multilingual webshop. Read more about languages here Export language files If you need to translate large amounts of content, you can choose to export all content to a csv file. This allows you to work with texts in multiple languages in a very efficient way. With language files you can work with localization services like te.x POEditor. Read more about this here: How to translate .csv filesRead more about Exporting/importing texts in multiple languages in the manual

Custom CSS, Javascript and HTML

28 Nov 2025

Learn how to easily customize the look of your Abicart shop with custom CSS, and discover why basic CSS skills are valuable for successful online sales.Here you can read more about how to work with your own CSS in Abicart.

Product filtering

28 Nov 2025

Product filters are an essential feature in your online store, helping customers quickly and easily find the right products. Attribute filters allow customers to narrow down the selection based on characteristics such as size, color, or material, while price filters make it possible to display products within a specific price range. Customer selection filters also enable shoppers to filter based on their own preferences and choices, creating a more personalized and relevant shopping experience. By offering clear and useful filters, you increase the likelihood that customers find the right product faster—leading to higher customer satisfaction, improved conversion rates, and increased sales for your store.Product filters are an invaluable feature in your online store, benefiting both you as a merchant and your customers. Clear and well-designed filters allow customers to quickly find products that match their needs and preferences, creating a smoother, more relevant, and less time-consuming shopping experience. For you as a merchant, effective product filters mean that more customers find the right products and complete their purchases. This leads to higher customer satisfaction, increased conversion rates, and a reduced risk of incorrect purchases and returns. At the same time, it increases the likelihood that customers will return to your store. The most common types of filters are attribute filters, price filters, and customer's choice filters.Attribute filters allow customers to filter products by characteristics such as color, size, or material. Price filters make it easy to display products within a specific price range and help customers stay within their budget. Customer selection filters let shoppers filter based on their own choices and preferences, such as specific variants or features relevant to the product. In summary, product filters contribute to a better customer experience and a more efficient online store. By making it easy for customers to find the right products, you create both happier customers and stronger sales results.

Instagram Feed

28 Nov 2025

Show your instagram feed in the webshop.There are several benefits to displaying your Instagram feed on the homepage of an online store. Firstly, it can help increase engagement from visitors to the site, as it gives them an insight into what's happening behind the scenes and shows how the business or brand is using Instagram. It can also help to increase trust in the business or brand, as it shows that it is active on social media and has a strong online presence.Another benefit is that it can help increase sales, as it gives visitors a chance to see the products in use and get inspiration for how they can use them. It can also help increase traffic to the Instagram account, as visitors to the website may want to follow the business or brand on Instagram to see more content.Overall, displaying your Instagram feed on the homepage of an online store can help to increase engagement, trust and sales, as well as increase traffic to the Instagram account. Linking Instagram to your online store homepage The voucher is valid for 60 days. After that, you need to "get the key" again, see step 2 below. You can link your Instagram account to your online shop homepage by following these steps: Go to the Instagram blockNavigate to:Appearance → Themes → Edit → Content → Add block → Instagram Generate an Access Token Click on the "Generate Token" button (see image for reference). You will be redirected to the Instagram login page. Log in with your Instagram account. Make sure it's a Business or Creator account. Click "Share" to authorize and generate a token. Save the settings Access Token is automatically updated in Abicart. Click "Save" to save your changes. Now your Instagram feed will appear on your online store homepage. Customization options Sorting (Up to 25 images) Recent: Displays the most recent posts from your Instagram account. Random: Displays a random set of posts. Presentation Grid: Displays posts in a table format. Slideshow: Displays posts as a slideshow. Images Link to the images: Links the posts directly to Instagram. When you click on an image, the post opens in Instagram. Show creation date: Shows when the post was created when you hover over the image. Show beginning of caption: Shows the beginning of the post's caption when you hover, similar to the creation date. With these features, you can seamlessly integrate and customize your Instagram feed on your online store homepage. Remove the Abicart app from Instagram Log in to Instagram Click on More at the bottom left and then select Settings. Under Apps and media, click on Site permissions. Click on Apps & Websites and select the Active tab. Click Delete next to the Abicart IG app to remove it. Remove Access Token from Abicart Navigate to the Instagram block:Go to:Appearance → Themes → Edit → Content → Instagram Click on Delete to remove the component. Click Save to apply the changes. That's it!

Product groups in your webshop

28 Nov 2025

Make it easier to navigate your catalogue by adding product groups.Organizing products into clear and well-structured product groups is an important part of running a successful online store with Abicart. It helps customers quickly orient themselves in the store and easily find the products they are looking for.When product groups are logical and easy to understand, navigation becomes smoother and the overall shopping experience improves. At the same time, a clear structure makes it easier for you as a store owner to organize products, manage product information, and work efficiently with pricing.A well-structured online store with clearly defined product groups enhances the user experience, increases conversion rates, and encourages customers to return and shop again.

Your own domain

28 Nov 2025

Use your own domain for your Abicart store.

Multiple languages

28 Nov 2025

With built-in support for multiple languages, you can reach an international market. All versions of Abicart support multiple languages. Right from the start (we created Sweden's first e-commerce platform Textalk Webshop back in the 1990s), we have been keen to make it easy to sell worldwide, in different markets, with different languages and multiple currencies. It's very easy to add support for multiple languages to your webshop from Abicart. Watch a short video here showing how to do it. It actually takes less than a minute! Abicart Pro also allows you to import and export languages - a feature that simplifies your translation work with localization tools such as https://poeditor.com/ Read more in the manual about multiple languages in your webshop Read more about importing and exporting languages here

Landing pages in your webshop (Custom pages)

28 Nov 2025

Build high-converting landing pages for your campaigns and offers. What is a landing page? With Abicart's "Own pages" you can build any subpages you want in your webshop. The starting point for a landing page can be a unique search phrase or keyword to streamline your search engine optimization, or a promotion or discount that you want to draw your visitors' attention to. On the landing page, you can create customised design and content, and you can also add entire product groups, individual items or selected products. Read more about creating custom pages in the manual

Responsive themes

28 Nov 2025

Stylish and sellable themes are available from the start. Adapted for all kinds of screens. Read more about editing themes in the manual Responsive web design is web design that allows the layout to change depending on the screen size of the user, and depending on the elements that your webshop contains.Section dimensions and images are automatically adjusted, images are resized depending mainly on the width of the browser. This means that visitors can see the same webshop from a mobile phone, a reader/tablet or a regular computer without and your webshop will always look great!