2 min read
Increase sales with gift cards
As an e-merchant, you have many advantages during the gift-giving season. Customers don't have to queue, crowd, or run around shops. And if you sell digital gift cards, you have a substantial competitive advantage.
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10 reasons to offer gift cards:
- The gift card carries your brand with it as a personal recommendation from the buyer. It is very possible that the recipient will become a new customer of yours by visiting your store to "get their gift".
- Don't limit your customers to physical products with thresholds such as geographical distance, delivery time and shipping cost.
- Pay now - buy later. The money is secured before the holidays while the gift recipient visits your store after the big shopping days with the chance of more sales during the off-season.
- The chances are high that the recipient will buy for an order value higher than the gift card because the custom add-on is perceived as less money in the context.
- Frequent repurchases. The risk of people returning their gifts and taking advantage of open sales after the holidays is high - with gift cards you minimise refunds from your store.
- Gift cards are a secure card. If your customers find it difficult to choose a suitable gift from you, they may choose something else instead. If you offer gift cards, there is a much higher chance of sales.
- You can offer gift cards as an alternative refund within the repurchase period and also to create goodwill for late return attempts.
- Perfect last-minute gift - around the clock!
- Planet thanks you because gift cards more rarely lead to wrong purchases and returns.
- Your customers are your best ambassadors, let them spread the word about your business!