Solhem Inredning combines physical store and webshop

In 2011, Erika and her brother Anders took over the business as their father started in 1982. They still have the same premises, warehouse and shop space as they had when they started, but over the years they have developed and changed the range of products in the business. When the company started up, they sold textiles and corporate gifts for companies and at that time the premises were mainly an office area with a small exhibition area but over the years it has evolved into a retail space with an adjoining warehouse. Erika and Anders have a great interest in interior design and when they took the business, they changed the range to be more and design. With this change they also started selling to private individuals instead of customers and then they also started up an online shop in addition to make it more accessible to their customers. Now the small family-run business has gone from a small showroom to a physical shop and webshop with a wide range of designer furniture and interior design.

Wad säljer ni i er butik?
We sell designer furniture and interior design in Danish design with simple and beautiful styling. The furniture is in a consistently Nordic and Scandinavian style and the vision is to cover all rooms in the home and to offer high quality design.

Why did you start a webshop in addition to your physical store?
Our physical store is a bit off and hidden and to get more visibility we started up a webshop in addition to the physical store. In the beginning we worked with the webshop as an addition to the physical one and the focus was on the store but in the last few years we have changed our focus and nowadays we focus mostly on the webshop. We have adapted our business to the way our customers shop. In the past, people wanted to come to the store to see and feel the products, but now they prefer to check and read about the products on the website and then order the goods to test the furniture on site. If the goods don't fit, you send them back or return them to our store.

Why did you choose Abicart as your e-commerce platform?
When we were going to start up the webshop in 2011, I read that Abicart was a simple and cheap option and since you could try it for free, I did and then I was hooked on the platform. For our needs it is more than enough and I appreciate that it is so easy to use. I am really happy with the platform and it suits our business very well. We definitely recommend Abicart, it's a simple and nice platform to work in.

Visit Solhem's lovely webshop!