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What do I need to do about GA4 & UA before 1st of July 2023?
"Do I need to switch from Universal Analytics to Google Analytics 4?"
"How do I do it?"
"When do I need to switch?"Moving from Universal Analytics to Google Analytics 4 raises many questions. Here is a short summary of how to proceed:
"As of July 1, 2023, Universal Analytics properties will stop processing new hits. If you are still using Universal Analytics, we recommend that you get ready to start using Google Analytics 4."
- Link to the Google article
If you currently have UA-ID (Universal analytics) in your theme in Abicart, you have two choices on how to switch to GA4 (Google analytics 4). You need to decide if you want to run GA4 in parallel with UA until July 1st 2023 or if you want to switch to (an empty) GA4 now already. Choose what suits you best.
Note! When you switch to GA4 it will initially be empty of data. Therefore, it is good to start GA4 alongside with UA so that GA4 has time to get some data before the transition.
Link to manual: GA4: Triggers and variables in Google Tag Manager.
Link to manual: Google Universal Analytics: Triggers and variables in Google Tag Manager.
Note that this means that you remove the connection between UA & the webshop. No more data will be sent to UA.
Important: The reports you get in the respective UA & GA4 will not look the same. This is partly because UA collects data in "sessions" while GA4 collects data via "events". We recommend that you read up on the difference between UA and GA4. Use Google articles and other comparisons and summaries that can be found online.
"As of July 1, 2023, Universal Analytics properties will stop processing new hits. If you are still using Universal Analytics, we recommend that you get ready to start using Google Analytics 4."
- Link to the Google article
If you currently have UA-ID (Universal analytics) in your theme in Abicart, you have two choices on how to switch to GA4 (Google analytics 4). You need to decide if you want to run GA4 in parallel with UA until July 1st 2023 or if you want to switch to (an empty) GA4 now already. Choose what suits you best.
Note! When you switch to GA4 it will initially be empty of data. Therefore, it is good to start GA4 alongside with UA so that GA4 has time to get some data before the transition.
Option 1)
Run UA & GA4 in parallel: Keep the measurement ID for UA via your theme in Abicart. Add GA4 via Google Tag Manager (GTM). When you have added GA4 via tag manager, you also need to set up Enhanced e-commerce to get sales statistics in GA4. You can do this yourself using the manual below. If you would rather get help with the setup, you can contact Abicart customer service and pay a one-time fee to get help setting it up.Link to manual: GA4: Triggers and variables in Google Tag Manager.
Link to manual: Google Universal Analytics: Triggers and variables in Google Tag Manager.
Option 2)
Switch to GA4 directly: Enter the measurement ID for GA4 in the theme >> Save.Note that this means that you remove the connection between UA & the webshop. No more data will be sent to UA.
Important: The reports you get in the respective UA & GA4 will not look the same. This is partly because UA collects data in "sessions" while GA4 collects data via "events". We recommend that you read up on the difference between UA and GA4. Use Google articles and other comparisons and summaries that can be found online.