Integration with Google Analytics

Get complete visitor statistics with one of the world's best analytics tools.As part of our commitment to helping our customers run successful e-commerce businesses, we at Abicart are pleased to offer easy integration with Google Analytics. In this article, we will go over what Google Analytics is, how it can benefit your webshop, and how easy it is to connect your Abicart webshop to Google Analytics.

What is Google Analytics?

Google Analytics is a free web analytics service that helps you track and analyze traffic to your website. Google Analytics gives you insights into how visitors interact with your online shop, which pages perform best, and where your traffic comes from. This information is invaluable for understanding your customers' behaviour and can help you optimize your marketing strategy and improve your conversion rate.

Benefits of connecting your Abicart webshop to Google Analytics:
The connection between Abicart and Google Analytics gives you the following benefits:

Increased insight: Get detailed information about how visitors find and interact with your webshop.
Better decision-making: Use the insights you gain to make informed decisions about marketing, product offerings and website design.
Increased conversion rates: customize your online store based on the insights you get from Google Analytics to increase conversions and sales.
Measure the effectiveness of marketing campaigns: Track sources of traffic and evaluate how effective your marketing efforts are.

How to connect your Abicart webshop to Google Analytics:

Connecting your Abicart webshop to Google Analytics is easy and only takes a few minutes. Here is a step-by-step guide to get you started:

Create a Google Analytics account if you don't already have one. Visit https://analytics.google.com and follow the instructions to create your account.

Once you've created your Google Analytics account, navigate to admin and click on "Data streams".
Follow the instructions to add your webshop and generate your unique measurement ID (G-ABCDEFGHIJ).

Log in to your Abicart account and navigate to Appearance/Themes in the main menu. Select the current theme, then click on the Extensions tab and select Google.

Enter your unique ID in the "Google Analytics" field.

Click "Save" to activate the integration between Abicart and Google Analytics.

Connecting your Abicart webshop to Google Analytics is easy and offers many benefits for your e-commerce business. By integrating these two platforms, you'll gain valuable insights into visitor behavior, which will help you make informed decisions about marketing, product offerings and website design. So don't hesitate to take advantage of this simple integration and improve your online shop's performance and profitability. Remember that our team at Abicart is always here to help you if you have any questions or need further support.