Showing or hiding prices and buy buttons by customer group

Abicart provides extensive flexibility for managing your product visibility and pricing based on different customer segments. This capability is essential for businesses operating in both B2C (Business-to-Consumer) and B2B (Business-to-Business) sectors, or for running exclusive customer clubs.

By utilizing the Customer Groups feature, you gain granular control over what information customers see when they visit your shop. You can configure your store so that certain groups—such as non-logged-in visitors or wholesale accounts—experience a tailored display of products and prices.

Key possibilities with Customer Groups:

• Restrict Product Visibility: You can choose to display all or only a selected part of your product assortment to a specific customer group. This allows you to create private catalogs exclusively for B2B partners or loyalty members.
• Implement Custom Pricing: Each customer group can be linked to its own unique price list. This means wholesale customers can see their negotiated prices, while general consumers see the standard retail price. The modern price list feature simplifies scheduling and bulk updates of custom prices.
• Hide Pricing and Purchase Options: For non-logged-in customers, particularly in a B2B model, you can enforce a login requirement to view prices and place orders. Furthermore, by leaving the price field empty in a price list linked to a specific group, the product becomes non-purchasable for that segment, effectively hiding the price and the buy button, and encouraging a "Request a Quote" interaction instead.

This level of customization ensures that you can meet the unique needs of all your customer segments, offering an optimized and professional shopping experience for each one.