Google: Add Analytics to your store

27 Nov 2025

Create an account with Google and add Analytics to your store theme. What is Google Analytics? Google Analytics is a free tool to see how many people visit your site, where they live, if anyone links to you and which pages in your store are most popular.Create an account in AnalyticsGo to https://analytics.google.com/ and log in (or create an account).Once you have logged in, click on "Register".Fill in all the details:Account name (e.g. company name)Property name (e.g. shop name or URL followed by GA4). Be sure to choose the right time zone and currency from the beginning. You can change the time zone at a later date but the new setting will not apply retroactively.Business detailsBusiness objectives (you can select "Get baseline reports" here if you don't know).Accept the terms and conditionsNow it's time to start collecting data. Select the Web platform and enter your store's URL and a name for your stream, leaving the default settings filled in. Click on Create stream.In this mode, do not use the script in the installation instructions. Close the box and instead copy the measurement id that was created (format e.g. G-111222AAA8).Add the ID to your themeNow we will add the measurement id you copied to the theme.Go to Appearance -> Themes -> select theme, edit -> Add-ons -> Google -> Google Analytics.Enter your ID given to you by Google in the field. Google Analytics and Save.Important information for those obtaining an SSL certificateWhen you get an SSL certificate, you need to change from http to https in Google Analytics.

Google: Set up goal conversion in Analytics

27 Nov 2025

Understand your visitors' behaviour and their experiences to set up different strategies for your store. What is target shifting? For example, if you advertise online and want to promote a specific product page or category page, you can use target conversion to understand visitors' behaviour and their experience of the site. In this way, you can see gaps and opportunities in an easy-to-understand way. With this as a basis, you can set up different strategies for your store.Note that target conversionis notthe same as e-commerce tracking.Create goal conversion in AnalyticsLog in to Analytics accountHere's how to set up Google Analytics account for responsive themes to enable tracking of completed goals. This goal we're creating now will give you a funnel of how many customers came to a completed purchase.Start by logging in to your Google account and clicking on the "Gear".Under "View" you will find "Goal".Create a conversion goalCreate a conversion goal to measure, for example, how many of your visitors reach a campaign page or a new product that you recently launched. Click on "New goal".Name it for example "Completed purchase".In type we select "Goal" and click "Next step".In "Goal settings" select "Custom" and then click "Continue".In "Goal description" we type for example "Campaign" then type should be on "Goal". Click on "Continue".In "Target information" we select "Start with" and type the file name for the page (product or product group). e.g. /summer campaign/. Tick: Shift-sensitive."Value" we leave off because there is an e-commerce tracking that you can activate instead if you want to follow the value of your orders.Don't forget to save! Now this page will be tracked and you will find the statistics under your profile → Conversions → Overview.Please note that the statistics displayed in Google are delayed by a maximum of one day, so it may take a while for the correct results to appear.Please also note that orders placed by a logged-in administrator are not reported to Google Analytics.