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Target Audience
31 Jul 2026
Target audience The Target audience attributes let you describe who a product is intended for. This information is used to guide customers to suitable products and can also be required for compliance in certain product categories. Available attributes: Adult content: indicates whether the product is intended for adults only Suggested age group: the recommended age group for the product Suggested gender: the recommended gender for the product Note: Suggested age group and Suggested gender matter most for categories like clothing, toys, and accessories, where the right value helps customers filter to products meant for them, for example separating kids' shoes from adult shoes, or menswear from womenswear. Fill these in whenever they clearly apply to the product. Setting up Target audience attributes 1. Enable the attributes Go to Assortment → Products → Product Settings. In the panel on the right, locate the Product Attributes section. Scroll down until you find the Target audience heading. For each attribute you wish to use, click the edit icon and select your preferred visibility option, then click Save. 2. Add target audience details to a product Go to Assortment → Products and open the product you wish to edit. Scroll to the bottom-right of the product page. You will find the Target audience fields, where you can fill in the relevant details for each attribute. If you have any questions, please contact customer support.
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Energy Efficiency Class
21 May 2026
Energy Efficiency Class The energy_efficiency_class attribute allows you to communicate how a product rates on a given energy efficiency scale. When using this attribute, you must also provide the full range by setting both a minimum and maximum value: energy_efficiency_class - the actual rating of the product (e.g. A+) min_energy_efficiency_class - the lowest rating on the scale (e.g. D) max_energy_efficiency_class - the highest rating on the scale (e.g. A+++) This is an optional field, used exclusively for Google Merchant Center integration. Important: As of April 2025, these attributes are only available for products targeting Switzerland, Norway, or the United Kingdom. For products targeting EU countries, use the certification attribute instead, which pulls energy efficiency data from the EU's EPREL database. Setting up the Energy Efficiency Class attribute 1. Enable the attributes Go to Assortment → Products → Product Settings. In the panel on the right, locate the Product Attributes section. Scroll down until you find the Energy Efficiency heading. You will see three sub-attributes: Actual Energy Efficiency Class, Maximum Energy Efficiency Class, and Minimum Energy Efficiency Class. For each one, select the option Include in product feed and click Save. Note: The option to mark a field as private will hide it from customers, but to send the value to Google you must select the product feed option. 2. Add energy efficiency details to a product Go to Assortment → Products and open the product you wish to edit. Scroll to the bottom-right of the product page. You will find the Energy Efficiency fields, where you can enter the actual, minimum, and maximum class values. 3. Export to Google Merchant Center Once energy efficiency values have been added to a product, they will be included in your Google product feed automatically. In Google Merchant Center, the energy efficiency information will be displayed on your product listing where supported. If you have any questions, please contact customer support.
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Certification
21 May 2026
Certification With the certification attribute, you can describe the certifications required under local regulations for a product, such as energy labeling or carbon class. To display a certification on Google, you must provide a supported combination of the following sub-attributes: certification_authority - the body that issued the certification (e.g. EU) certification_name - the name of the certification (e.g. Energy Label) certification_code - the specific rating or code (e.g. A+) This is an optional field, used exclusively for Google Merchant Center integration. Note: If you do not provide certification information, Google may automatically add it based on your product's GTIN and MPN data. You can always correct or update this by submitting new values. Setting up the Certification attribute 1. Enable the attributes Go to Assortment → Products → Product Settings. In the panel on the right, locate the Product Attributes section. Scroll down until you find the Certification heading. You will see three sub-attributes: Certification Authority, Certification Code, and Certification Name. For each one, select the option Include in product feed and click Save. Note: The option to mark a field as private will hide it from customers, but to send the value to Google you must select the product feed option. 2. Add certification details to a product Go to Assortment → Products and open the product you wish to edit. Scroll to the bottom-right of the product page. You will find the Certification fields, where you can enter values for authority, name, and code. 3. Export to Google Merchant Center Once certification details have been added to a product, the values will be included in your Google product feed automatically. In Google Merchant Center, the certification information will be displayed on your product listing where supported. If you have any questions, please contact customer support.
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Shipping label
21 May 2026
Shipping Label The shipping_label attribute allows you to group products together in order to set up specific shipping rates in Google Merchant Center. The information entered in this field is not visible to customers. You can use shipping labels to categorize products - for example as oversized, perishable, or free shipping. This is an optional field, used exclusively for Google Merchant Center integration. Setting up the Shipping Label attribute 1. Enable the attribute Go to Assortment → Products → Product Settings. In the panel on the right, locate the Product Attributes section. Scroll down until you find the Shipping Label heading. Select the option Include in product feed and click Save. Note: The option to mark the field as private will hide it from customers, but to send the value to Google you must select the product feed option. 2. Add a shipping label to a product Go to Assortment → Products and open the product you wish to edit. Scroll to the bottom-right of the product page. You will find the Shipping Label field, where you can enter the desired label value. 3. Export to Google Merchant Center Once a shipping label has been added to a product, the value will be included in your Google product feed automatically. In Google Merchant Center, you can then use this label under Products → Delivery & Returns to configure shipping rules based on the label. If you have any questions, please contact customer support.
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How to Add Your Abicart Product Feed to Google Merchant Center
27 Nov 2025
This is a two-step process: Prepare your product feed in Abicart Add the scheduled feed to your Google Merchant Center account Step 1: Prepare Your Feed in Abicart Mandatory Prerequisites Make sure each product in your Abicart store has these fields filled out: Product number Product name Description and/or introductory text Product group Price GTIN (Global Trade Item Number) Google Taxonomy code If you need additional attributes (e.g. store code, store address, certificates), go to Catalogue → Settings → Product attributes. Let's break down Google Product Taxonomy, since it's the single most important factor for your products to appear in the Google feed. Even if every other mandatory field is filled out, a missing Google Taxonomy code will prevent that product from being included in your feed. What Is Google Product Taxonomy? Google Product Taxonomy is a hierarchical list of predefined product categories that Google uses to organize every item in its Shopping ecosystem. Think of it like nested folders, from broad categories (e.g. "Electronics") down to very specific ones ("Electronics > Computers > Computer Accessories > USB Hubs"). Why It Matters Better visibility & targetingAssigning the correct Google Product Taxonomy ensures your items show up for the most relevant searches. When Google understands exactly what you're selling, it can match your products to shopper queries like "USB hub for MacBook" rather than generic "electronics." Consistent classificationUsing the official taxonomy prevents mismatches from homemade labels. Everyone, retailer, Google, and end-user, refers to the same category names and numeric IDs, which reduces errors and disapprovals in Merchant Center. Simplified reporting & biddingOnce your items share a standardized category, you can group them in Merchant Center and Google Ads for bulk reporting, bid adjustments, and campaign structuring. For example, you can raise bids on "Electronics > Audio > Headphones" as one unit instead of tweaking each SKU individually. Accurate tax calculationIn regions like the U.S., certain product categories carry specific tax rates. Providing the right taxonomy code lets Google automatically apply the correct sales tax rules, ensuring compliance and avoiding surprises at checkout. How to Add or Update Google Taxonomy in Abicart Catalogue → Product groups → Edit product group Assign one taxonomy code to the entire group. Catalogue → Products → Edit product Under Product category, enter a taxonomy code per product to override the group. Catalogue → Import Create an import file with product_number and google_taxonomy columns and import for bulk updates. Generate Your Feed URL Go to Settings → External Connection (Apps) → Product feed → Google feed Select Country, Language, and Currency Copy the final Feed URL that Abicart generates. Note: Shipping info is only included if you select a delivery country here. If you prefer to set up shipping in Google Merchant Center directly, you can skip that selection. Step 2: Add the Feed to Google Merchant Center Open Google Merchant Center Go to https://merchants.google.com and sign in. Navigate to Feeds Click Tools & settings (wrench icon) in the top right, then choose "Data Source". Create a Scheduled Fetch Click the + button and select Scheduled fetch. Enter Feed Details Feed name: e.g. "Abicart Daily Feed" Country of sale & Language: match your Abicart settings Fetch URL: paste the URL you copied from Abicart Set Fetch Schedule Choose Frequency (Daily, Weekly, Monthly) Set the Time (in your account's time zone) Review & Create Click Create Feed. Google will fetch your feed at the next scheduled time. Tips & Troubleshooting Verify URL access: Open your feed URL in a browser to ensure the file loads. Monitor Diagnostics: Check the Diagnostics tab in Merchant Center for errors or warnings. Automatic Updates: Any changes in Abicart will be picked up at the next scheduled fetch. With these steps, your Abicart product feed will be automatically synchronized with Google Merchant Center and kept up to date.
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Google Ads Enhanced conversions
27 Nov 2025
Now we're sending you user parameters to help you set up enhanced conversions via Google Tag Manager.To set this up, follow these steps:Step 1Log in to Abicart admin:Store design >> Themes >> Edit >> Addons >> Google >> Google Tag Manager.Enable the Enhanced Conversion option, as shown in the image.Step 2.Configure Enhanced Conversions in Google Tag Manager:Log in to Google Tag Manager. Make sure you are in the right container linked to your website.Create a new tag for Enhanced ConversionsActivate Enhanced Conversions and enter your Conversion ID and Label from your Google Ads account.Map your Data Layer variables.Use the Enhanced Conversion settings to map your user data (that we already send) with your Data Layer. Make sure the data from Abicart matches the fields required by Google Tag Manager.Set up triggers.Add a trigger for when a conversion event occurs (such as on the purchase confirmation page). This ensures that the tag is executed at the right time.Test and publishUse Preview mode in Google Tag Manager to test your enhanced conversion tag. If everything looks good, click Submit and publish your changes.Google supportFor basic guidance on how to set this up, see information from GoogleSetting up enhanced conversions for the web with Google Tag Manager
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FAQ - GA4 Via GTM Enhanced Ecommerce Package
27 Nov 2025
Here are some frequently asked questions around the Enhanced Ecommerce package href="https://www.abicart.se/experts/boostcommerce-analytics-ga4-gtm-e-handelsoptimering" >Abicart Analytics Pro: GA4 & GTM E-handelsoptimeringFAQOnce you have implemented Enhanced Ecommerce, you can start analyzing data about sales in your webshop. However, Google Analytics will still encourage you to complete GA4. You will get far with just Enhanced Ecommerce, but if you use Google Ads or Audiences, these need to be linked/created. The completion of that is not included in the Enhanced Ecommerce setup package.Useful Google guides:[GA4] Configure your GA4 property using Setup AssistantUniversal Analytics fasas ut[UA→GA4] Automatiskt skapade Google Analytics 4-egendomarWhy do I still see the UA upgrade message in my Google Analytics?The red text box at the top of the page in Google Analytics which encourage switching to GA4 is a standard message that Google displays regardless of whether you've started using GA4 or not.You can ignore this message if we have reached out to you to let you know GA4 and Enhanced Ecommerce has been implemented per your order.The count down pop-up in Google Analytics >> Universal Analytics can also be ignored if you have purchased the enhanced ecommerce package and heard back from us.Why does a message in Google Analytics say I need to complete my GA4 even though I bought the Enhanced Ecommerce package?Enhanced Ecommerce is a part of GA4, but the configuration of Enhanced Ecommerce will not complete your GA4 setup. The red top message in the GA4 section is asking you to complete your GA4 setup. Read more here:[GA4] Konfigurera din GA4-egendom med hjälp av konfigurationsassistenten(The package include "Implementation of GA4 and GTM" which means we implement GA4 and GTM-related to Enhanced Ecommerce. If you don’t have a GA4/GTM account we create it for you, but completing the GA4 setup still remain. Hence the message)Where do I see the implementation of the enhanced ecommerce package?In the section of GA4 >> Reports >> Acquisition, Engagement & Monetization. See navigation under the next question.How do I navigate in GA >> GA4?When you start at the home screen you might be in the UA section. From there you (1) click on "All webshop data"(2) Then you hover over the GA4 option and click open:(3) Once you get into GA4 you hover by the house icon to open the menu Then you click Reports:(4) Now you can choose to look at Acquisition, Engagement or Monetization to gain insights collected through enhanced ecommerce:Why does GA4 Setup Assistant say my GA4 is not completed?The package enhanced ecommerce includes configuring enhanced ecommerce. It doesn't cover configuring your whole analytics. Use the checklist and the guide below to set it up:[GA4] Configure your GA4 property using Setup AssistantUseful Google guides:[GA4] Konfigurera din GA4-egendom med hjälp av konfigurationsassistentenUniversal Analytics fasas ut[UA→GA4] Automatiskt skapade Google Analytics 4-egendomar[GA4] Configure your GA4 property using Setup Assistant
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Google: Add Search Console to your theme
27 Nov 2025
Connect Google Search Console to the store. What is Google Search Console? Google Search Console is one of Google's free tools for managing search engine optimisation for a website. Among other things, you can see the indexing status and optimize your website's visibility in the search engines. What do I need to do to get started? You first need to enter some data in Search Console and then you need to verify your site by adding some code to the store's theme.Adding the domain in Search ConsoleLog in to Google Search Console.In Google Search Console, under Home page, there is a field for "Website". Enter your store's address (domain) in that field. Then click on the "Add property" button.Once you click on "Add property" you will see two tabs, "Recommended method" and "Alternative methods". Click on the "Alternative methods" tab and select "HTML tags".You will now see a meta-tag that looks something like this:<meta name="google-site-verification" content="xXxXxXx" />.It is the content contained in "content" that we need and will put into the theme. Copy (CTRL + C) only the content inside the quotation marks in content.Do not click on "Verify" yet.Add the code to the shop's themeOpen a new tab in your browser and then log in to the store. Go to Appearance -> Themes -> select theme, edit -> Add-ons tab -> Google -> Google Search Console.Paste the code in the Google Search Console field.Make sure that only the content inside the quotation marks in "content" is included.Save.Verify in Google Search ConsoleGo back to the Google Search Console tab in your browser, then click the Verify button. You've now verified your domain in Google Search Console. Great job! :-)
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GA4: Triggers and variables in Google Tag Manager
27 Nov 2025
A list of triggers and variables for use in Google Tag Manager for Google Analytics 4 (GA4).Triggers and Variables in Google Tag Manager (GTM) for Google Analytics 4 (GA4) Triggers and variables are what is available to track in GTM (Google Tag Manager). New updated data layers and variables 1. Data Layer Event – view_item (Variable) This event is triggered when a customer has viewed an item/article/product. Datalayer Event: view_item ecommerce A list (Array) of products articleId Item ID (if available) articleNumber Item number (if available) name Item name ecommerce consists of: currency Currency code items A list (Array) of product details item_id Specific Item ID (if available) item_name Specific item name quantity Item quantity 2. Data Layer Event – add_to_cart (Variable) This event is triggered when a customer has added an item/article/product to their cart. Datalayer Event: add_to_cart ecommerce A list (Array) of products articleId Item ID (if available) articleNumber Item number (if available) name Item name articleName Item name articlePrice Item price transactionId Order number transactionTotal Total amount excluding VAT totalIncVat Total amount including VAT orderItem Includes each item in the shopping cart with the following information ecommerce consists of: currency Currency code transaction_id Order number value Shopping cart total (if available) items A list (Array) of product details item_id Specific Item ID (if available) item_name Specific item name price Item price quantity Item quantity 3. Data Layer Event – begin_checkout (Variable) This event is triggered when a customer has started the checkout process. Datalayer Event: begin_checkout ecommerce A list (Array) of products articleId Item ID (if available) articleNumber Item number (if available) name Item name articleName Item name articlePrice Item price transactionId Order number transactionTotal Total amount excluding VAT totalIncVat Total amount including VAT orderItem Includes each item in the shopping cart with the following information ecommerce consists of: currency Currency code transaction_id Order number value Shopping cart total (if available) items A list (Array) of product details item_id Specific Item ID (if available) item_name Specific item name price Item price quantity Item quantity 4. Data Layer Event – purchase_GA4 (Variable) This event is triggered when a customer has made a purchase. Datalayer Event: purchase_GA4 ecommerce consists of: currency Currency code transaction_id Order number value Shopping cart total (if available) items A list (Array) of product details item_id Specific Item ID (if available) item_name Specific item name price Item price quantity Item quantity
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Creating and linking a Tag Manager account
27 Nov 2025
Get Started with Google Tag Manager A quick guide to what Tag Manager is, how it works, and how to connect it to your store. Google Tag Manager (GTM) lets you add marketing scripts, tracking pixels, and code snippets to your website without editing your theme's code every time. Everything is managed from one dashboard instead. All of our latest themes support Google Consent Mode, so Tag Manager automatically respects the privacy choices your visitors make about their data. GTM is built around four building blocks: Containers Tags Triggers Variables The Building Blocks Containers The master file you create when you first log in to Tag Manager. It holds all of your tags, triggers, and variables. Every container gets a unique Container ID, which you'll add to your store theme (steps below). Tags The actual snippet of code that runs on a page. For example, if you want to install a Meta (Facebook) pixel or Google Analytics, you'd add it as a tag. Triggers Tells Tag Manager when and where a tag should fire, for example "fire on all pages" or "only fire on the checkout page." A tag won't run without at least one trigger attached. Variables Optional placeholders for values that tags and triggers can reference, such as a customer's order value or a product ID during checkout. Create and Link Your Tag Manager Account Step 1: Log in Go to tagmanager.google.com and log in using your Google account. Step 2: Create an account and container You'll first create a top-level account (usually your company name), then a container for your specific website. Click Create Account. Under Container setup, enter your store's domain name (e.g. yourstore.com) in the Container name field. Under Target platform, select Web. Click Create and accept the Terms of Service. Step 3: Copy your Container ID A pop-up with installation code will appear. You don't need any of the full code blocks, just the short ID that starts with GTM-, highlighted in red below. Click OK to close the box. Step 4: Add the GTM ID to your store theme Log in to your store admin panel and navigate to: Appearance → Themes → Select your theme → Edit → Extensions → Google → Google Tag Manager Paste your GTM ID into the field, then save. Your store is now connected to Google Tag Manager.
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How do I add a sitemap to Google Search Console?
27 Nov 2025
What is a sitemap? A sitemap is a web site map that contains information about everything on your site. Google and other search engines can read your page even if you don't upload a sitemap, but it doesn't hurt to give Google as much information as possible.Submitting your sitemap in Search ConsoleLog in to Google Search Console.Go to the home page and click on your website.Then go to Search Actions -> SitemapsClick the "Add/Test Sitemap" button in the top right corner.Enter sitemap.xml into the empty box and click the submit button.Ready!
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Google: Add Analytics to your store
27 Nov 2025
Create an account with Google and add Analytics to your store theme. What is Google Analytics? Google Analytics is a free tool to see how many people visit your site, where they live, if anyone links to you and which pages in your store are most popular.Create an account in AnalyticsGo to https://analytics.google.com/ and log in (or create an account).Once you have logged in, click on "Register".Fill in all the details:Account name (e.g. company name)Property name (e.g. shop name or URL followed by GA4). Be sure to choose the right time zone and currency from the beginning. You can change the time zone at a later date but the new setting will not apply retroactively.Business detailsBusiness objectives (you can select "Get baseline reports" here if you don't know).Accept the terms and conditionsNow it's time to start collecting data. Select the Web platform and enter your store's URL and a name for your stream, leaving the default settings filled in. Click on Create stream.In this mode, do not use the script in the installation instructions. Close the box and instead copy the measurement id that was created (format e.g. G-111222AAA8).Add the ID to your themeNow we will add the measurement id you copied to the theme.Go to Appearance -> Themes -> select theme, edit -> Add-ons -> Google -> Google Analytics.Enter your ID given to you by Google in the field. Google Analytics and Save.Important information for those obtaining an SSL certificateWhen you get an SSL certificate, you need to change from http to https in Google Analytics.
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Google: Connect Search Console with Analytics
27 Nov 2025
Use the search information and read it in Analytics.Connecting Search Console with Analytics Connecting Search Console to your Analytics account brings your organic search data into one place. You'll be able to see how your pages rank, which searches bring visitors to your site, and what those visitors do once they arrive, all without switching between two separate tools. Once the two are linked, Search Console data appears directly inside Analytics, so you only need to log in to one place. How to Connect In Admin, under Product links, click Search Console Links. In the link table, click Link. If you are a verified owner for one or more Search Console properties, in the row for "Link to Search Console properties I manage", click Choose accounts, then select the account you want to link your property to. Click Confirm. Click Next. Select the web data stream for your site. Click Next, then review and submit your configuration settings. Where to Find Your Data Once connected, go to Acquisitions → Domains & SEO in Analytics to view your Search Console data.
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Google: Set up goal conversion in Analytics
27 Nov 2025
Understand your visitors' behaviour and their experiences to set up different strategies for your store. What is target shifting? For example, if you advertise online and want to promote a specific product page or category page, you can use target conversion to understand visitors' behaviour and their experience of the site. In this way, you can see gaps and opportunities in an easy-to-understand way. With this as a basis, you can set up different strategies for your store.Note that target conversionis notthe same as e-commerce tracking.Create goal conversion in AnalyticsLog in to Analytics accountHere's how to set up Google Analytics account for responsive themes to enable tracking of completed goals. This goal we're creating now will give you a funnel of how many customers came to a completed purchase.Start by logging in to your Google account and clicking on the "Gear".Under "View" you will find "Goal".Create a conversion goalCreate a conversion goal to measure, for example, how many of your visitors reach a campaign page or a new product that you recently launched. Click on "New goal".Name it for example "Completed purchase".In type we select "Goal" and click "Next step".In "Goal settings" select "Custom" and then click "Continue".In "Goal description" we type for example "Campaign" then type should be on "Goal". Click on "Continue".In "Target information" we select "Start with" and type the file name for the page (product or product group). e.g. /summer campaign/. Tick: Shift-sensitive."Value" we leave off because there is an e-commerce tracking that you can activate instead if you want to follow the value of your orders.Don't forget to save! Now this page will be tracked and you will find the statistics under your profile → Conversions → Overview.Please note that the statistics displayed in Google are delayed by a maximum of one day, so it may take a while for the correct results to appear.Please also note that orders placed by a logged-in administrator are not reported to Google Analytics.