Upselling and cross-selling in the checkout

Maximize your average order value directly at the point of purchase by strategically presenting related and suggested products in the checkout process.

Abicart supports a crucial e-commerce strategy known as upselling and cross-selling through its Related Products feature, which is included in the **Plus** and **Pro** subscriptions. This feature allows you to display highly relevant product recommendations to your customers, such as "Accessories" or "Others also bought," either at the bottom of the product page or when a product is added to the cart.

By defining and configuring manually selected lists of related items, you ensure that customers are exposed to complementary products that enhance their purchase, boosting both conversion and sales volume directly through your existing traffic.

The flexibility to define these relationships ensures every customer is presented with timely, relevant suggestions right when they are ready to complete their purchase.