Integration with Mailchimp

The Mailchimp integration simplifies your email marketing efforts by synchronizing essential store data directly from Abicart.

This feature is a valuable tool for effective customer relationship management and promotion, included at no extra cost in the Abicart Plus and Pro subscriptions.

What Synchronizes with Mailchimp?

The connection ensures that your Mailchimp lists and campaigns are always working with the most current data from your webshop:

• Customer Data: New customer registrations and updates to existing customer cards in your Abicart customer register are automatically exported to Mailchimp.
• Product List: New products and updates to existing items are sent to Mailchimp, ensuring your campaigns feature the correct product information.
• Order Data: New, completed orders and changes to orders (such as being marked as shipped or paid, or if they are canceled) are transferred. This allows for targeted campaigns like abandoned cart recovery, purchase follow-ups, and segmentation based on buying behavior.

Getting Started

To establish the connection, you must first have an account with Mailchimp and ensure that your store information (email, address, country, postal code) is correctly filled out in the Abicart admin under Settings > Store information, as this is required for secure mailings.

The setup involves linking your Mailchimp account in Abicart under Settings > External Connections > Mailchimp and configuring which data events (customers, products, orders) should trigger an immediate update to Mailchimp. You can then begin leveraging Mailchimp's campaign tools using your synced data.