What is Google Ads?

Google Ads is an advertising platform that allows you to create, optimize, and track your ads and their performance. It not only helps you to place ads; but it helps you manage every step of the process, including:

• Campaign Creation & Management: Build and manage your advertising campaigns to reach your target audience.
• Goal Setting & Tracking: Define your desired outcomes (conversions) and track their progress.
• Budget & Bidding: Set your spending limit and determine how much you're willing to pay for ad clicks.
• Keyword Planning: Research and identify relevant keywords that potential customers are searching for.

Why Link Google Ads Conversion Tracking?

To understand how well your Google Ads campaigns perform, you need to link them to your website. Conversion tracking allows you to keep track of the buyer and what actions they take on your website after clicking your ad.

Without linking conversion tracking, you wouldn't be able to differentiate between website traffic coming organically (through search engines) and traffic by your paid ads. This makes it crucial to link your Google Ads conversion tracking to your website for accurate measurement of your ad performance.

Please follow the below steps to find your Google Ads Tracking ID in your account: